Digital Marketing and Branding Prof Barbara E. Kahn: Segmentation and Targeting -The Wharton School
Source: https://www.coursera.org/lecture/wharton-marketing/marketing-101-building-strong-brands-part-i-lL58q
Research Interests: brand loyalty, brand management, consumer choice, customer relationship management, customization, decisions under uncertainty/ambiguity, medical and financial services, price promotions, product assortments, retailing, variety seeking
https://marketing.wharton.upenn.edu/profile/kahn
#Marketing #Branding #Wharton
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