This case is about the evolution of a parent brand and its subsequent extensions into different product categories. Dettol, as a brand, had earned immense trust and loyalty from consumers. The case deals with the question of why some extensions achieve great success while others fail miserably.
#dettol #dettolsoap #branding #marketing
Flutterwave, a prominent African fintech firm, has introduced a two-day virtual training program aimed at equipping young Africans with practical expertise for careers in technology. The Accelerate Workshop, scheduled for April 26 and May 3, 2025, targets university students, recent graduates, and early-career professionals across the continent, offering sessions in
Optimize your home services marketing in Southern California with expert strategies for SEO, social media, PPC, and local branding to boost leads and ROI.
Nike announced an unlikely partnership with Kool-Aid that is partly inspired by a TikTok trend.
View Brand Champions with Mark Michelson of CX Forums, Inc./Threads Marketing Research and Jim Cobb of The Bloodbound Group on The Buzz - Daily News Network.
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