This case is about the evolution of a parent brand and its subsequent extensions into different product categories. Dettol, as a brand, had earned immense trust and loyalty from consumers. The case deals with the question of why some extensions achieve great success while others fail miserably.
#dettol #dettolsoap #branding #marketing
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On Advertising Champions, our host Tony Stanol interviews bright and engaging members of the digital advertising and media community. On this segment, Tony speaks with Paul Flowers of CIRCA 46. CIRCA 46 specializes in marketing products and services to the senior cohort. It is a subsidiary of Dallas-based Slingshot, LLC. What is your BEST service? []
Unlock your business's potential with the best search engine optimization marketing Sugar Land, TX. Boost your online visibility and drive growth!
These two words can keep you "trapped in people-pleasing and overthinking" at work, says executive coach Melody Wilding. Here's how you stop the cycle.
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