This case is about the evolution of a parent brand and its subsequent extensions into different product categories. Dettol, as a brand, had earned immense trust and loyalty from consumers. The case deals with the question of why some extensions achieve great success while others fail miserably.
#dettol #dettolsoap #branding #marketing
The Great Pitch Company (TGPC) have become the first business development consultants to add wellbeing services as part of their offering with the hire of executive coach Paul Wilson.
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The success of any business often hinges on small, thoughtful changes that leave a lasting impression. For coffee shops, this can include enhancing the customer experience with clever tweaks to packaging or branding. But how could something as simple as a coffee sleeve make a measurable impact on customer loyalty? Surprisingly, the humble, often overlooked
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