This case is about the evolution of a parent brand and its subsequent extensions into different product categories. Dettol, as a brand, had earned immense trust and loyalty from consumers. The case deals with the question of why some extensions achieve great success while others fail miserably.
#dettol #dettolsoap #branding #marketing
Yorkshire-based print company Flow Group has rebranded following major growth and acquisitions. Partnering with Leeds based marketing agency Fantastic Media, the overhaul includes a new website, refreshed branding, updated signage, and a revitalised marketing strategy.
The campaign is part of a wider branding reset by the company called “Making Better Happen” and represents a €3m investment by the company. A key part of the rebrand is a new hero campaign called “A Nation Delivers”. Created by Boys+Girls, it shows how the company’s nationwide network can “connect a community of caring […]
The Advertising Standards Authority has appointed Gary Joyce, Siobhn Masterson and Stephen Jackson to its Board.
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![Print Fulfilment Leader Flow Group Partners with Fantastic for Strategic Rebrand [Video]](https://video.getpvd.com/wp-content/uploads/2025/05/mp_227622_0_2505FGManagementTeamV1jpg-1200x800.jpg)
![An Post Delivers New Campaign as Part of Brand Reset [Video]](https://video.getpvd.com/wp-content/uploads/2025/05/mp_227631_1_PMLGroupSalesTeam25AdworldMPU300x250gif.gif)
![The Advertising Standards Authority has made three new Board appointments [Video]](https://video.getpvd.com/wp-content/uploads/2025/05/mp_227032_0_joyceLIjpg.jpg)
![How To Start A Business From Scratch – #RealTALK with Business Accelerator Graduate Fahim Khan [Video]](https://video.getpvd.com/wp-content/uploads/2021/04/mp_9720_0_0jpg.jpg)