Decode Ep6: Real estate branding on a beer budget [Video]

In this episode of the Decode Podcast, we discuss all things branding. Whether building a real estate brand from scratch or refreshing what you already have, we discuss the best approach and how to maintain the right mindset.

Branding isn’t just about choosing some colours you like or copying the latest design trend. It’s about creating a professional identity that resonates with your ideal clients and works across every marketing channel.

You’ll hear from Danielle, our brand marketer, and Frank, our brand designer at Hoole. We’ll walk you through the different levels of branding, the emotional journey behind a rebrand, and how to get the best results.

Here’s a summary:

Branding budgets: Custom build or turnkey solution

• Branding can be approached in three tiers:
  • Custom branding – unique, high-investment, high-involvement
  • Semi-custom – pre-designed with flexibility
  • Turnkey – fast, fixed options with lower cost
• Your decision should align with your:
  • Budget
  • Business goals
  • Appetite for creative direction
• More involvement means more creative control but also more time and …