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Entrepreneurship

Creativeworld Education Features in ISBL: Why Branding Matters [Video]

Bringing Brands to Life in Education: David chats Multi-Academy Trust Branding with Rob.

What does branding have to do with schools? Everything, says our very own David Bennett, Education Marketing Consultant here at Creativeworld Education. David recently joined Rob Hallam, Managing Director from Big Tank on their podcast to chat all things branding in education—specifically, how Multi-Academy Trusts (MATs) can (and should) think more like businesses when it comes to presenting themselves.

As more schools become part of MATs, the need for a consistent, professional identity across all sites has never been more important. But as David points out, education hasn’t always moved at the same pace as the corporate world when it comes to branding.

“Schools often come with a strong history and identity,” David explains. “So rebranding can feel like a big change. But with the right approach, it’s not just a challenge—it’s a huge opportunity.”

It’s More Than Just a Logo

Throughout the episode, David unpacks …

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Entrepreneurship

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac