![Colorado law on student-athlete NIL contracts faces scrutiny | News [Video]](https://video.getpvd.com/wp-content/uploads/2025/02/mp_223731_0_827a529af81d11eab69beff07571e177png.png)
On Thursday, the House Education Committee will take another look at a bill intended to hide from the public information on the money paid by public colleges and universities to their student-athletes for use of the athlete’s name, image and likeness (NIL).
It’s a growing issue within college athletics, with student-athletes who perform well on the field or the court on the verge of earning millions of dollars, both from colleges and universities and the NCAA.
House Bill 1041 intends to bring Colorado law into compliance with the rapidly changing environment around NIL. It addresses settlements that require institutions and the NCAA to share athletics revenue with the student-athletes who participate in those sports.
Under HB 1041, an institution of higher education or athletic association can compensate a student-athlete for using their name, image, or likeness in branding or marketing for the institution.
It’s also about competition: CU Athletic Director Rick George told …
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