CIMG Proposes Marketing Strategy to Strengthen Ghana’s Economic Growth [Video]

Post author By Curator
Post date June 12, 2025

Chartered Institute of Marketing, Ghana (CIMG)

The Chartered Institute of Marketing Ghana (CIMG) has pledged to support the government’s economic agenda through strategic marketing initiatives, following a high-level meeting with Chief of Staff Julius Debrah.

CIMG President Michael Abbiw presented concrete proposals aimed at enhancing Ghana’s national branding and professional marketing capabilities during the engagement at the Office of the President.

Abbiw highlighted plans to expand the Kwahu Business Forum model nationwide, transforming it into an internationally recognized platform for Ghanaian enterprise. The marketing body also introduced two research tools – the Regional Brand Index and Consumer Survey Index – designed to provide data-driven insights for national policy formulation. “These indices will measure customer satisfaction and guide regional branding strategies to support economic development,” Abbiw explained.

The Chief of Staff welcomed CIMG’s initiatives, particularly praising its locally-developed professional certification programs that reduce reliance on foreign training. “Your contextualized qualifications make marketing education more accessible while conserving …

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