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Entrepreneurship

Choosing a brand name for your business: A 5-step guide [Video]

Looking for the perfect brand name for your new startup?

There’s no doubt that choosing the perfect brand name is one of the most exciting and important elements of startup branding… But it’s also one of the hardest.

Get it right, and you’re a household name, like Airbnb, Uber, or Pepsi.

But if you get it wrong, you could be the next “Tea Party Bookshop” (YIKES!). Then you may be forced to rebrand or face embarrassment, failure or even aggression.

Building a brand and developing a strong brand identity takes time and involves much more than a slogan and a logo. Before jumping into choosing a brand name, check out this video to get the basics of building a brand identity.

In this article, we’re going to run through the following 5 steps that will help you come up with some brand name ideas that …

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Flutterwave Launches Virtual Workshop to Bolster Tech Skills Among African Youth [Video]
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Entrepreneurship

Flutterwave Launches Virtual Workshop to Bolster Tech Skills Among African Youth [Video]

Flutterwave, a prominent African fintech firm, has introduced a two-day virtual training program aimed at equipping young Africans with practical expertise for careers in technology. The Accelerate Workshop, scheduled for April 26 and May 3, 2025, targets university students, recent graduates, and early-career professionals across the continent, offering sessions in

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