Cheeky Ocean-Renaming Campaigns : Canadien Ocean [Video]
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Entrepreneurship

Cheeky Ocean-Renaming Campaigns : Canadien Ocean [Video]

Air Transat has made a whimsical announcement on April 1st, declaring that it will now refer to the Atlantic Ocean as the ‘Canadien Ocean’ in all its communications and onboard announcements. The airline is known for its playful marketing approach, and this time around, it even launched a petition to make this name change official on government documents and maps. The cheeky move is framed as a celebration of Canadian identity.

To celebrate the proposed ‘Canadien Ocean’ renaming, the company hosted a special flight where passengers received commemorative certificates and heard the first in-flight announcement using the new name. Additionally, Air Transat has taken over Torontoโ€™s Sankofa Square (formerly Yonge-Dundas Square) to promote the rebranding to the public.

While the announcement is clearly tied to April Fools’ Day, it serves as a clever marketing tactic to engage customers and reinforce Air Transatโ€™s brand personality โ€” bold, lighthearted, and distinctly Canadian.

Image Credit: Air Transat

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