Food and beverage behemoth PepsiCo is setting some ambitious sustainability goals with an aim to have 100 per cent recyclable, reusable, compostable and biodegradable packaging by 2025, and achieve net-zero emissions by 2040.
The company, which reaches over one billion consumers across the world every day, is also exploring ways to grow the impact of its innovative brands, SodaStream and Gatorade whilst encouraging positive behaviour change amongst consumers, according to its Chief Consumer and Marketing Officer, Jane Wakely.
Speaking at the 2022 Cannes Lions Festival of Creativity, Wakely said that branding is now more about “story doing, not storytelling” – a message repeated by some of the biggest brands and agencies at this year’s event.
The “story doing” at PepsiCo is highlighted in “PepsiCo Positive,” described as an “end-to-end transformation” that lays out the company’s 2030 goals relating to water usage, sustainable packaging and plant-based product growth.
“We can’t muck …