Entrepreneurship

The Future of Marketing: Why In-House Content Creators are Your Best AssetAre you struggling to make your brand resonate in a crowded market? Discover how transforming your employees into in-house content creators can elevate your brand’s visibility and engagement. Join Robert Katai as he shares his extensive experience and insightful strategies that will turn your team into key influencers within your industry. In this video, Robert shares his first-hand insights and the transformative strategies he’s observed and applied, from leveraging employee influence to drastically improving brand reach on platforms like LinkedIn and Twitter. What You’ll Learn:🚀 The significance of transitioning from brand-centric to people-centric content strategies.🌐 Expand your brand’s organic reach by empowering employees to become brand ambassadors.📈 Real examples of companies successfully implementing in-house creator programs.🛠️ Step-by-step guidance on setting up a thriving in-house creator culture.🧠 Insights into the psychology of consumer engagement and trust in the digital age.✏️ In This Episode:00:00 – Intro to the In-House Creator Program01:44 – Consumer Behavior Truths04:24 – Problems Brands Are Facing07:34 – The Solution 🛠️08:49 – Apollo.io’s Content Strategy09:44 – Benefits of In-House Creators17:48 – Media Platform within a Brand20:55 – Audience Magnets 🧲 26:07 – Recap 30:40 – Connect w/ Robert Katai31:21 – Q&A w/ Chris Do43:30 – OutroHit that subscribe button and turn on notifications to not miss out on transformative branding and marketing insights. #personalbranding #branding #brandingstrategy #brandawareness #corporatebranding 🫶 Where to Find Robert Katai:https://www.instagram.com/katairobi/https://www.linkedin.com/in/katairobi/https://theb2bcreator.com/https://theb2bcreator.com/newsletter/🔎 Get access to more for FREE here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.–Host: Chris Do (Bald Asian Guy Talks About Business)Cinematographers/Editors: @RodrigoTasca the futur, branding, personal branding, brand strategy, chris do, brand ambassador, brand strategist, in-house creators, influencer marketing, the business of influence, content creation strategy, how to grow audiences, how to grow your business, finding brand ambassadors, employee ambassador marketing, marketing strategy, how to increase brand awarness, brand awareness, corporate branding