Entrepreneurship

tetra pak ad-on pack | LBBOnline [Video]
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Entrepreneurship

tetra pak ad-on pack | LBBOnline [Video]

Little Black Book, Project Overview The new on-pack communication offers a smart packaging experience via QR codes, featuring interactive games like Collector, Memory, and Quiz to educate users about sustainability. Developed by Appetite Creative with design by Advertising Design Studio, it combines fun, education, and valuable consumer insights while highlighting Tetra Paks commitment to sustainability. the challenge The challenge is to turn the updated on-pack communication into an engaging smart packaging experience that educates customers about sustainability, inspires action, and aligns with the brands values, all while being accessible and impactful. the solution The campaigns mission is to create an engaging, educational experience that raises awareness about sustainability through fun, interactive games, while providing valuable consumer insights and reinforcing Tetra Paks commitment to environmental responsibility. the results The campaign successfully tracked real-time consumer interactions, including buying habits, product preferences, engagement time, locations, scan rates, visitor numbers, return rates, and social media shares. This GDPR-compliant data provided valuable insights, enabling the brand to optimize marketing strategies, enhance customer understanding, and strengthen engagement with sustainability messaging.

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woodlands dairy | LBBOnline [Video]
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Entrepreneurship

woodlands dairy | LBBOnline [Video]

Little Black Book, Project Overview Tetra Pak, Woodlands Dairy and Appetite Creative collaborated on a sustainability campaign that effectively educated consumers and promoted Woodlands Dairy as a sustainable brand. By scanning QR codes on Tetra Pak cartons, consumers accessed an interactive experience featuring a quiz and sustainability booklet, with a chance to win shopping vouchers. The campaign successfully engaged the target audience, achieved rapid growth, increased participation, and demonstrated the brands commitment to sustainability through favorable user engagement metrics such as a below-average bounce rate of 18% and an average user engagement time of 2 minutes and 14 seconds as well as strategic social media utilization. the challenge The primary challenge was to effectively communicate Woodlands Dairys sustainability initiatives and educate consumers about the importance of sustainability within the dairy industry. The campaign aimed to engage a wide range of audiences, with a particular focus on mothers and kids. The challenge was to capture their attention, encourage participation, and promote Woodlands Dairy as a brand that prioritizes sustainability. Furthermore, the campaign needed to provide an interactive and educational experience that would resonate with the target audience. the solution To address the challenge, Tetra Pak and Woodlands Dairy partnered with Appetite Creative to create an interactive experience that would educate and engage consumers. By scanning the QR code on Tetra Pak cartons, consumers embarked on the interactive experience. The experience included a quiz, featuring short and engaging questions, which aimed to educate consumers about sustainability and provide insights into Woodlands Dairys green initiatives. To enhance engagement, Woodlands Dairy offered 13,500R shopping vouchers as prizes in a weekly draw. Sharing the winners on social media channels created additional buzz around the campaign and raised awareness about Woodlands Dairys sustainability efforts. the results The Tetra Pak and Woodlands Dairy sustainability campaign experienced rapid growth starting in March, largely due to social media promotions and weekly sharing of winners, which boosted engagement and visibility. Female participants made up 78% of the audience, aligning well with the campaigns focus on mothers, and participants aged 25-36 formed the largest group, demonstrating effective demographic targeting. Facebook proved to be a major traffic source, with winner shares driving significant attention to the campaign. Strong user engagement metrics, including a low 18% bounce rate and an average interaction time of 2 minutes and 14 seconds, indicated that users were highly engaged, actively exploring content on Woodlands Dairys sustainability efforts. This connected experience successfully communicated the brands eco-friendly initiatives and reinforced Woodlands Dairys reputation as a sustainability-focused leader in the dairy industry.

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Greiner Packaging | LBBOnline [Video]
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Entrepreneurship

Greiner Packaging | LBBOnline [Video]

Little Black Book, Project Overview Greiner Packaging collaborated with Appetite Creative to develop an engaging Elvis Presley-themed game as part of their Connected Experience at Interpack in Dsseldorf. The game aimed to educate attendees about the environmental benefits of Greiner Packagings self-separating K3 packaging. With a combination of interactive elements and a leaderboard, the game successfully captured attendees attention, resulting in an impressive average engagement time of 3 minutes and 16 seconds and nearly 1,000 submissions in just one week. The game not only entertained the audience but also effectively communicated the brands commitment to sustainability and innovation. the challenge The primary challenge for Greiner Packaging was to effectively communicate the environmental benefits of their self-separating K3 packaging and engage the audience at Interpack, a renowned trade show. They sought an interactive and entertaining experience that would showcase the user-friendly and easy-to-recycle aspects of the packaging. The challenge was to create an experience that would capture attendees attention, educate them about the sustainable packaging, and generate buzz and excitement around the brand. the solution Greiner Packaging collaborated with Appetite Creative to develop a bespoke Connected Experience accessed through a QR code. The experience leveraged the iconic Elvis Presley theme, aligning with the motto of the K3 anniversary campaign, often imitated, never equalled. The interactive elements included a recycle ball game, where users aimed to separate the cardboard wrapper from plastic containers by jumping a ball, aiming for a top score on the leaderboard. Additionally, trade show attendees could enjoy sharable Elvis-themed augmented reality (AR) filters and participate in a packaging quiz to test their knowledge. Daily prizes were offered for the top three players on the leaderboard, further incentivizing engagement and competition. the results The Connected Experience at the Greiner Packaging trade show booth engaged attendees through an interactive K3 game, Elvis AR filters, and quizzes, highlighting the benefits of K3 packaging. Real-time tracking provided valuable insights, with high engagement metrics (3 minutes 16 seconds per user) and nearly 1,000 game submissions from 31 countries, primarily male participants. This experience effectively conveyed Greiners environmental message by educating visitors on eco-friendly packaging and boosted brand awareness, creating a lasting impression and attracting attention with interactive elements and prizes.

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Gulf Union | LBBOnline [Video]
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Entrepreneurship

Gulf Union | LBBOnline [Video]

Little Black Book, Project Overview Gulf Union, a leading juice brand, partnered with Appetite Creative, a creative tech studio specialising in Connected Packaging, to launch an innovative Back to School campaign aimed at schoolchildren. The campaign aimed to create an engaging and memorable experience for young consumers, utilising technology to enhance their interaction with Gulf Unions products in Saudi Arabia. This experience comprised two captivating games: Juice Punch and Juice Run. The central objective was to establish how Gulf Unions juices could provide an energy boost to kids as they returned to school, making their start of the school year exciting and invigorating. the challenge The core challenge was to captivate the attention of school children and create an experience that resonated with them, ensuring that Gulf Unions products were seen as a vital part of their Back to School preparations. The campaign needed to overcome the common marketing hurdles of reaching and engaging a young demographic. Moreover, the challenge was to convey the message that Gulf Union juices could provide the energy and enthusiasm needed for a successful start to the school year. the solution To address these challenges, Gulf Union collaborated with Appetite Creative to devise an interactive and playful experience. The campaign introduced two games, Juice Punch and Juice Run, both designed to entertain and educate. Juice Punch engaged players with IQ-based challenges, subtly communicating how the juices could enhance cognitive abilities. Juice Run tested players speed and attention, symbolising the energetic boost Gulf Unions juices offered. The experience was further enriched with a Selfies section, allowing players to adorn themselves with a fruity tiara and capture the moment. A Leaderboard feature fostered friendly competition, enabling participants to see their rankings and encouraging repeated engagement. the results The Back to School campaign by Gulf Union and Appetite Creative successfully engaged students with interactive games that communicated energy and empowerment. By combining fun and education, particularly through the IQ-focused Juice Punch game, the brand conveyed cognitive benefits of Gulf Union juices, enhancing its appeal. QR codes streamlined digital interaction, allowing easy access to games and providing Gulf Union with valuable insights into user behavior, reinforcing the brands image of vitality and educational value.

Tetra Pak Winter Drinks | LBBOnline [Video]
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Entrepreneurship

Tetra Pak Winter Drinks | LBBOnline [Video]

Little Black Book, Project Overview Tetra Pak, in collaboration with Appetite Creative, launched a winter-themed connected packaging campaign for a leading European fruit juice producer. The campaign aimed to inspire customers to create personalized winter drinks by offering an interactive personality test accessed via QR codes on the packaging. The initiative sought to enhance customer engagement, gather valuable consumer data, and drive brand loyalty. the challenge The challenge was to create a winter-themed connected packaging experience that would not only engage customers but also provide valuable insights into their preferences and behaviors. Additionally, the campaign needed to seamlessly integrate seasonal content while maintaining the user-friendly interface and real-time data tracking functionalities. the solution Tetra Pak and Appetite Creative devised a solution that leveraged connected packaging technology to deliver an immersive and personalized experience for customers. The web app-based platform offered an interactive personality quiz, generating customized winter drink recommendations based on user responses. Seasonal content was seamlessly integrated into the existing framework, allowing for real-time updates and modifications. Furthermore, the campaign incentivized participation through a raffle for NutriBullet blenders, encouraging users to engage with the brand and share their experiences on social media. the results The campaigns interactive quiz and personalized drink recommendations significantly boosted customer engagement, resonating with audiences and fostering a stronger brand connection. Real-time data tracking enabled Tetra Pak to gather insights into customer preferences, purchasing behaviors, and habits, helping to refine marketing strategies and product offerings. Additionally, a raffle for NutriBullet blenders encouraged users to share their experiences on social media, extending the campaigns reach, generating brand buzz, and building loyalty and advocacy among consumers.

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Don Simon | LBBOnline [Video]
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Entrepreneurship

Don Simon | LBBOnline [Video]

Little Black Book, Project Overview Tetra Pak, in collaboration with Appetite Creative, launched a winter-themed connected packaging campaign for a leading European fruit juice producer. The campaign aimed to inspire customers to create personalized winter drinks by offering an interactive personality test accessed via QR codes on the packaging. The initiative sought to enhance customer engagement, gather valuable consumer data, and drive brand loyalty. the challenge The primary challenge was to effectively communicate the sustainability benefits of the new packaging to consumers and drive engagement. With traditional packaging, conveying complex sustainability messages can be challenging, and Don Simon aimed to overcome this obstacle with innovative connected packaging solutions. the solution To address the challenge, Don Simon, Elopak, and Appetite Creative collaborated to develop a multifaceted solution. The Pure-Pak eSense carton was designed to reduce greenhouse gas emissions, utilize renewable materials, and simplify the recycling process. Additionally, a web app-based connected experience was created, allowing consumers to access interactive games and quizzes via QR codes on the packaging. These games were designed to educate consumers about sustainability while offering incentives and rewards for participation. the results The introduction of the Pure-Pak eSense carton and connected experience yielded significant results for Don Simon. The innovative packaging reduced greenhouse gas emissions by 40% and was 4% lighter than market alternatives. The connected experience drove consumer engagement and awareness, with users participating in sustainability-themed games and quizzes. Real-time interaction data collected through the web app provided valuable insights into consumer behavior and preferences, enabling Don Simon to optimize its marketing strategies and better understand its audience. Overall, the project successfully showcased Don Simons commitment to sustainability while enhancing consumer engagement and brand loyalty.

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