The Google API documentation leak was the biggest event to rock the SEO community in the last quarter century – but does it mean you have to rethink your SEO strategy?A lot of the information we got out of this leak wasn’t really news to professional SEOs.Instead, it confirmed several of the things we always thought to be true.If you’re paying attention to the insights from this documentation and the updates Google has made to its search algorithm and user experience over the last year, you’ll be in good shape.In our next webinar on July 16, we will review the major SEO news and developments from the last year or so.My team and I will walk you through the most significant updates and trends and show you how you need to adjust your strategy to ensure your website ranks for your target keywords.Join us on Tuesday, the 16th, at 8 a.m. Pacific Time for “Search Engine Rewind 2024.”If you’re interested in this free webinar, click this link, and I’ll see you there.https://bit.ly/4czuKkd
Entrepreneurship
Download HubSpot’s Official YouTube Templates for Business [FREE RESOURCE] https://clickhubspot.com/hphIn this video, we’ll dive into the secret sauce of creating Evergreen YouTube content that drives consistent traffic to your business for years! If you’re looking to maximize your video marketing strategy and build a long-term source of traffic and leads, this is the content for you. You’ll learn the definition and importance of Evergreen videos, the types of content that remain relevant over time, and how to optimize your videos for search engines. The three secrets we share in this video will be in your toolbox to content creation success, so have a watch and subscribe for more of these types of content!Timestamps:Intro: 0:00 – 0:27Guides: 0:28 – 3:37Raw Originality: 3:38 – 6:00 Search: 6:01 – 8:38 Outro: 8:39 – 8:56📔 Grow Your Career and Business with HubSpot Academy: https://link.gallery/hubspot.Hundreds of FREE Marketing Tools at your fingertips. Subscribe to take your business to the next level! Welcome to the official HubSpot Marketing YouTube channel. Your new home for expert marketing tips and templates to upgrade your digital marketing strategy and grow your business! HubSpot is a leading growth marketing platform that empowers thousands of companies with the tools they need to grow better. Here you’ll find fresh content on social media marketing (TikTok, Facebook, Instagram, YouTube, + LinkedIn), email marketing, SEO solutions, paid ads, business trends, and much more. All done in our one-of-a-kind HubSpot style. Be sure to check out our weekly content to start learning for FREE now!⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot
A month before the start of the school year, Rutherford County Schools is showing off its new look.
The Bigger The Words, The Dumber The Marketing
Join us in this candid conversation as Matt Bretz, former Chief Creative Officer at Ayzenberg, shares his journey through unexpected career changes, insights into the evolving advertising industry, and valuable advice for creatives facing job loss. From discussing industry trends to personal reflections on resilience and growth, this video offers a unique perspective on navigating transitions and finding new opportunities.Don’t miss out on this heartfelt and informative discussion!0:00 – Intro5:00 – Being Laid Off15:00 – Challenges in the Creative Industry20:00 – Economic Pressures and Business Challenges25:00 – Personal Reflections and Career Journey30:00 – Moore’s Law and Marketing Landscape Changes35:00 – Discussion on Blockchain, NFTs, AI, and Content Creators40:00 – Advertising Strategies and Industry Evolution45:00 – Importance of Job Insurance50:00 – Preparing for Career Transitions55:00 – Emotional Impact of Job Loss1:00:00 – Coping Mechanisms and Support Systems1:05:00 – Personal Growth and New Opportunities1:10:00 – Advice for Creatives Facing Job Loss1:15:00 – Final Reflections and Encouragement1:20:00 – Outro#CareerChange #AdvertisingIndustry #CreativeOfficer #JobLossJourney #IndustryInsightsFREE Resources here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.–Host: Chris Do (Bald Asian Guy Talks About Business)Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media
Twice each month, executives at the dating app company Hinge gather for a team meeting. But rather than dive into discussions about metrics or revenue, they begin by simply talking. For the first 30 minutes of the two-hour meeting, these coworkers reveal hopes and anxieties what they worry about, what they’re grateful for, what they’re feeling. Even at a company focused on connecting people, forging real relationships in the workplace takes effort, Hinge CEO Justin McLeod told an audience at the South by Southwest conference earlier this year. He was co-presenting at the event with Ann Shoket, whose initiative to combat workplace loneliness is called “10 Minutes to Togetherness.”Related video above: Surgeon general warns of loneliness epidemicAs America navigates what Surgeon General Vivek Murthy described last year as a loneliness epidemic, employers and employees across the country are trying to address what for many people is a lack of real friendships at work.Remote meetings of `little heads in squares’The problem of loneliness has been bubbling for decades; Robert D. Putnam documented it in his groundbreaking book “Bowling Alone” nearly a quarter-century ago. Remote work has only intensified the problem, for extroverts and introverts alike, says leadership expert Michael Bungay Stanier, author of “How to Work with (Almost) Anyone.””People have this desire to be seen and be heard,” Bungay Stanier says, but on video calls, the group gets right to the business at hand rather than having the natural, informal interactions of a real room. It reduces people to “little heads in squares.”It’s not easy to talk about this lack of friendship at work “because it feels like a shameful confession,” Bungay Stanier says. But his clients are beginning to bring up the subject.Awkward as it may be, these are conversations worth having, according to psychology professor Laurie Santos, creator of Yale University’s well-known class “The Science of Well Being.”At-work friendships are good for employers, tooIn her own presentation at South by Southwest earlier this year, Santos cited research that showed workplace friendships and a sense of belonging are vital to employees’ happiness and companies’ success.We assume that friendships at work are “a nice-to-have, not a need-to-have,” she said.But “maybe one of the reasons we’re all so disengaged at work, maybe one of the reasons ‘quiet quitting’ seems so appealing, is that we’re actively not investing in the thing that might matter the most for our happiness at work, which is our connection with other people,” Santos said.New spaces, new programs and `casual collisions’Some large companies began paying more attention to employee health long before the pandemic, often focusing on the physical: adding a gym to the office building or serving healthier food in the cafeteria. Today, more employers “are not just checking boxes, but actually looking at ways to really enhance people’s health and well-being,” says Suzanne Heidelberger, who has led teams managing real-estate problems for global companies including American Express and Fidelity Investments. Video below: What are Personality Hires and Why are They Trending?Heidelberger focuses on bringing a hospitality mindset to corporate spaces.For example, employers might:Rethink physical spaces with relationships in mind, she says. Some companies are adding staircases, both to help people get more steps and to encourage the “casual collisions” that can lead to good relationships. Some are trying to transform green rooftops created to be environmentally friendly into gathering spaces.Create groups and events to help employees find friends who share their interests. “It could even be something goofy, like an ice cream social for dog lovers, where we’re going to teach you how to make healthy ice cream for your dog,” Heidelberger says.Offer online gatherings as well. During the pandemic, American Express offered online cooking classes that helped employees feel connected and introduced them to coworkers.What employees can doEmployees are also seeking answers on their own, notes executive coach Daniel Boscaljon, founder of the Healthy Relationship Academy, which helps organizations build better workplaces.It’s not always easy: As much as people crave relationships, he says, many lack strong interpersonal skills. “When you meet somebody with good relationship skills, a lot of times it’s like magic,” Boscaljon says. “People open up, they’ll start to talk, they’ll feel comfortable. Then, sometimes, they’ll have kind of a ‘vulnerability hangover,’ where they’re like, ‘I was too open there. What just happened?’ People are so unused to it.”One key, he says, is to work on one’s own well-being. “You can’t have a work personality and a home personality,” he says. “Who you are as a whole person shows up in every place that you’re in.”Not feeling included can tank your job performance. Here are some tips.Another strategy, according to Bungay Stanier, is to communicate with coworkers about how you can best work together before you dive into a project. “We’ve all got our small little habits and preferences,” he says. “And we assume what’s normal for us is normal for everyone.”Raising issues beforehand helps you “avoid making small rips in the fabric of a relationship” that keep people from becoming friends, Bungay Stanier says.Those inevitable rips are also worth discussing. “The relationships that thrive are ones that get repaired,” he says.Say hiMore than anything, remember the importance of everyday greetings at work even if they make you a bit uncomfortable. A simple hello, Bungay Stanier says, could be the beginning of the end of loneliness.
Five employer brand content trends weve seen dominate the first half of 2024, inspired by our current employee storytelling projects.
Learn how to effectively enhance email engagement and build trust with ActiveCampaign’s Preference Center. Discover practical strategies to personalize customer interactions and optimize your email marketing efforts for higher engagement and conversion rates.Subscribe for more tips, information, and marketing best practices!Not a customer? Try it free at: ActiveCampaign.com/freeConnect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#CustomerExperienceAutomation #EmailMarketing #MarketingAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #Newsletter #CustomerExperience
The PHL Wingmate Pass program, which allows non-travelers to go past Philadelphia International Airport security checkpoints to be with family and friends before they depart, has been around for eight months. Did you know about it?
Want to unlock the secrets of persuasive communication to skyrocket your success?In this game-changing episode, Chris Do sits down with Phil M. Jones, author of ‘Exactly What to Say,’ to dive into the crucial role language plays in your business. Prepare to have your mind blown as they dive deep into the art and science of influence.What You’ll Learn:🤝 How to use “magic words” to transform your client communications⏰ The perfect timing and packaging for powerful referral requests💬 Strategies to master client communications as a creative professional🔑 Methods to build unshakable authority in your fieldJones drops knowledge bombs on everything from crafting killer presentations to the art of practice. His insights on public speaking are particularly mind-blowing, revealing techniques that work for audiences of any size.✏️ In This Episode:00:00 – Intro00:35 – Meet Phil M. Jones04:16 – Exploring ‘Exactly What to Say’05:43 – What It Takes to Achieve Your Goals20:55 – Maximize Your Audiences27:33 – Why People Don’t Ask for Referrals 35:47 – Magic Words in Sales41:00 – Build Sender Authority52:34 – Communications Skills 58:48 – Public Speaking Hacks1:11:43 – Conclusion1:15:49 – OutroWhether you’re looking to nail client pitches, scale your business, or level up your communication game, this episode is packed with actionable gold. Hit play and prepare to rewire your approach to persuasion and influence. Your future self will thank you.🫶 Where to Find Phil on Instagram:https://www.instagram.com/philmjonesuk/📚 For a deeper dive, check out Phil’s book, “Exactly What to Say”:https://exactlywhattosay.com/books/#communicationskills #persuasionskills #getmoreclients #attractclients 🔎 Get access to more for FREE here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.–Host: Chris Do (Bald Asian Guy Talks About Business)Cinematographers/Editors: @RodrigoTascathe futur, negotiations, sales training, bald asian guy, chris do, communication skills, how to sign a client, smma outreach, b2b lead generation, get more clients, attract more customers, how to get more clients, how to get freelance clients, close any deal, get clients to say yes, how to get clients to say yes, persuasion, how to persuade anyone, influence, how to influence people, how to get clients to buy, sales strategy, closing techniques, phil m jones, sales objections
Unlock the potential of content marketing with ActiveCampaign! In this video, we’ll explore how to master content marketing and lead nurturing for your e-learning business. Discover how to create personalized, timely interactions that engage and convert leads. Learn to use ActiveCampaign’s automation tools to streamline your workflows and deliver impactful, tailored experiences for your learners.TurnSubscribe for more tips, information, and marketing best practices!Not a customer? Try it free at: ActiveCampaign.com/freeConnect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#contentmarketing #leadnurturing #activecampaign #MarketingAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #Newsletter #customerexperience 00:00 Introduction00:16 Importance of Content Marketing00:54 Lead Nurturing with ActiveCampaign01:37 Marketing Automation Benefits02:25 Strategic Segmentation & Personalization03:29 Automations in ActiveCampaign04:30 Using Conditional Content05:54 Modular Automation for Customer Journey
Are you ready to unlock the secrets to a healthy and successful life? Brendon Burchard, the world’s top high performance coach, is here to guide you on a transformative journey. Discover how to define and understand your health and success goals, and learn powerful strategies to overcome obstacles that might be holding you back. In this episode, you’ll uncover the importance of positive habits and relationships in achieving your fullest potential.Attend my seminar, in person! Tickets are on sale:https://www.growthday.com/offers/NAFwK9MS/checkoutMore ways to learn:1. Get my monthly membership and DAILY LIFE COACHING AUDIO, exclusively on GrowthDay, the world’s first all-in-one personal development app: https://www.growthday.com/trial2. Join my private success group and network, ULTRA: https://www.growthday.com/ultra3. Listen to my podcast, MOTIVATION WITH BRENDON BURCHARD: https://podcasts.apple.com/us/podcast/motivation-with-brendon-burchard/id8217463774. Follow me on Instagram: https://Instagram.com/brendonburchard 5. Text me your name and say hi at +1 (503) 212-6125. I love texting back and text cool stuff.=====ABOUT BRENDON=====Brendon Burchard is the world’s leading high performance coach, a 3-time New York Times bestselling author, and one of the most-watched, quoted, and followed personal development trainers in history. SUCCESS Magazine and O, The Oprah Magazine, have both named him one of the most influential leaders in personal growth and achievement. Forbes named him the world’s leading high performance coach and Larry King named him the world’s top motivational trainer.Brendon’s personal development trainings have more than 500 million views. Over 3,000,000 students have completed his online courses and video series. He’s created 25+ blockbuster online courses in personal and professional development, including the most popular motivation, confidence, habits, leadership, and high performance courses of all time. For these results, Oprah.com named Brendon “one of the most successful online trainers in history.” Success Magazine named Brendon “one of the Top 25 Most Influential Leaders in Personal Growth and Achievement.” Brendon has been on the cover of Success Magazine, twice.A #1 New York Times, #1 Wall Street Journal, and #1 USA Today bestselling author, Brendon’s books include High Performance Habits, The Motivation Manifesto, The Charge, The Millionaire Messenger and Life’s Golden Ticket. His most recent book, High Performance Habits: How Extraordinary People Become That Way, was a multiple week Wall Street Journal bestseller, and Amazon editors named it one of the “Top 3 Best Business & Leadership Books.”Brendon is also the executive producer and star of MOTIVATION WITH BRENDON BURCHARD on Apple Podcasts, which debuted at #1 across all categories in its first season and has over 100 million downloads.Meet him at https://brendon.com#brendonburchard #motivation #growthday