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Entrepreneurship

Branding by Studio Millie signifies the move from NYC to LA for a Pastry Shop created by Michelin Star Chefs [Video]

Dmi (short for do-ray-mi) was created in New York by 2 Michelin star pastry chefs who wanted tocreate pastries that would remind them of their travels and childhood memories. They reached out to us for a refreshed brand identity in preparation for their move to sunny LA. We wanted to create a brand that was reminiscent of the cool tones and their roots in New York City yet balanced with the purple and orange sunsets of California. The goal was to make this brand feel at home no matter where it lands.

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Entrepreneurship

Bright, Bold and Gender-Neutral Branding by el vetica design for The Good Nik, a Teen-Run Vegan Snack Company [Video]

My 16-year old foodie daughter Annika launched her own business through Summer Companycalled The Good Nik Small-batch, Big Snacks. The first product she is selling is called Chickee Dough. It tastes *just like* cookie dough but is made from chick peas. She launched with three flavours; Chocolate Chip, Choco-lot and Chocolate Mint.

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Entrepreneurship

Awake Studio brings 70s nostalgia to Revival Records branding [Video]

Christopher Peyton of X Factor UK fame approached Awake to create an identity for the house music label Revival Records, which he was about to launch. He pretty much had us immediately but when he added that he and his team had just recorded the first handful of tracks at the legendary Abbey Road studio, it was cemented.