Categories
Entrepreneurship

4 core branding strategies to build a thriving business in 2025 [Video]

Businesses lay their foundations with the meticulous groundwork of plans and efforts. When it is finally a tangible asset, it feels like a great achievement. But thats wronggreat achievements take time and relentless effort for success. To sustain your business and drive its growth in the market, you need a solid business plan. There are To sustain your business and drive its growth, you need a solid business plan. Here we look at four critical pillars that you need to adopt in 2025 that will help you run your business and scale its growth.

Categories
Entrepreneurship

Santa Cruz Pride hosts LGBTQ+ inclusion in the workplace event at Hotel Paradox Santa Cruz Sentinel [Video]

Executive coach and author Sharon Papo spoke Thursday morning at Hotel Paradox during “Elevating LGBTQ+ Inclusion in the Workplace: Increasing Revenue, Retention & Respect.” Santa Cruz Pride organized the two-hour event to provide an opportunity for local business and nonprofit leaders to foster LGBTQ+ inclusive workplaces, drive profits and loyalty, and gain strategies and real-world insights for LGBTQ+ tourism.