We catch up with Jamie Cutburth, EVP of marketing and brand partnerships at NBCUniversal, who explains how partnering with Saturday Night Lives writers resulted in branded messaging that felt authentic and entertaining.
Entrepreneurship
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The PIE’s Director of Research and Insight, Nicholas Cuthbert tests the limits of virtual counsellor software! Can he tell the difference between a human and a machine? The video shows how AI is revolutionising recruitment, with powerful WhatsApp integrations and offer-letter capabilities making lead conversion faster and smoother than ever.
Ivy Hall dispensary and Paulie Gees restaurants collab on the worlds largest infused pizza for Pi Day.
Explores the role marketing plays within firms and within society. Describes fundamental principles and methods underlying the national and international system of providing goods and services for consumers and business users in the profit and nonprofit sectors. Studies the tasks and decisions facing marketing managers in planning, implementing, and controlling marketing programs, and the ethical implications of these decisions. Open to sophomore, junior and senior business majors and minors, entrepreneurship minors and arts administration majors.
Little Black Book, Suntory-owned drinks brand Lucozade has launched its latest Lucozade Sport drink, Ice Kick, in collaboration with football icon Jude Bellingham. The launch campaign has been led by Lucozades UK social media agency We Are Social Sport, the sports division of socially-led creative agency We Are Social. This is the first product collaboration with Bellingham since Lucozade signed him as a new athlete in 2024, marking a significant commercial moment for the brand. The Ice Kick launch has been a collaborative process between Bellingham and Lucozade, with the football star involved in creating both the flavour and supporting marketing campaign. The launch campaign from We Are Social Sport includes a hero film, directed by Rvbberduck, which features Bellingham performing the Ice Kick skill move to smash through a giant block of ice, accompanied by a bespoke track by UK rap artist P Money. To create the work, We Are Social Sport took a social-first production approach, running three photo shoots while simultaneously creating multiple social assets and several self-shot pieces. The agency has created a full campaign toolkit, partnering with Zeal to produce in-store materials. Alongside the hero film, Lucozade unveiled its Ice Vault in London. This mysterious installation, engraved with Judes signature and the Lucozade branding, was teased on social media and unlocked with a secret code revealing free bottles of Ice Kick for lucky fans to enjoy.
Celebrating unsugarcoated realness that conveniently underscores its zero-sugar, naturally sweetened soda brand offering, Zevia highlights its realness in a new ad campaign…
PropulsionAI – PropulsionAI is an AI-powered tool designed to streamline the job description and posting process. Instead of relying on templates or generic AI-ge…
Discover why marketing automation is the key to building stronger relationships, driving engagement, and ultimately increasing customer loyaltywithout having to micromanage every interaction.
SmilesFlow – SmilesFlow is a platform designed to help businesses create interactive and shareable social content. With a focus on branding, the platform enable…
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Here’s what marketers need to know as influencers and podcasting collide.