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Entrepreneurship

The Power of Purpose-Driven Brand Stories with David Aaker [Video]

In this episode, David Aaker, hailed the Father of Modern Branding and Vice Chairman at Prophet, unveils the secrets to successful brand building, the power of purpose-driven marketing, and the importance of storytelling in a fast-paced business world. David also discusses AI in marketing, the challenges of message distribution, and how to humanize a brand.