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Entrepreneurship

My robot university counsellor – The PIE News [Video]

The PIE’s Director of Research and Insight, Nicholas Cuthbert tests the limits of virtual counsellor software! Can he tell the difference between a human and a machine? The video shows how AI is revolutionising recruitment, with powerful WhatsApp integrations and offer-letter capabilities making lead conversion faster and smoother than ever.

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Entrepreneurship

Summer Courses 2024: BUS 340-A Marketing Principles [Video]

Explores the role marketing plays within firms and within society. Describes fundamental principles and methods underlying the national and international system of providing goods and services for consumers and business users in the profit and nonprofit sectors. Studies the tasks and decisions facing marketing managers in planning, implementing, and controlling marketing programs, and the ethical implications of these decisions. Open to sophomore, junior and senior business majors and minors, entrepreneurship minors and arts administration majors.

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Entrepreneurship

Lucozade Ice Kick | LBBOnline [Video]

Little Black Book, Suntory-owned drinks brand Lucozade has launched its latest Lucozade Sport drink, Ice Kick, in collaboration with football icon Jude Bellingham. The launch campaign has been led by Lucozades UK social media agency We Are Social Sport, the sports division of socially-led creative agency We Are Social. This is the first product collaboration with Bellingham since Lucozade signed him as a new athlete in 2024, marking a significant commercial moment for the brand. The Ice Kick launch has been a collaborative process between Bellingham and Lucozade, with the football star involved in creating both the flavour and supporting marketing campaign. The launch campaign from We Are Social Sport includes a hero film, directed by Rvbberduck, which features Bellingham performing the Ice Kick skill move to smash through a giant block of ice, accompanied by a bespoke track by UK rap artist P Money. To create the work, We Are Social Sport took a social-first production approach, running three photo shoots while simultaneously creating multiple social assets and several self-shot pieces. The agency has created a full campaign toolkit, partnering with Zeal to produce in-store materials. Alongside the hero film, Lucozade unveiled its Ice Vault in London. This mysterious installation, engraved with Judes signature and the Lucozade branding,  was teased on social media and unlocked with a secret code revealing free bottles of Ice Kick for lucky fans to enjoy.