Entrepreneurship

FLORENCE, Ala. (AP) — Some residents think a northern Alabama city’s new logo might be sending the wrong message. Florence’s new logo uses the first three letters of its name — a capital F followed by an L and an O arranged as an exclamation point — to form F! When the city unveiled the new logo this week, it drew immediate backlash and an online petition demanding changes that had nearly 7,500 signatures. The city paid $25,000 to a Birmingham marketing firm for the branding, WAAY-TV reported.