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Entrepreneurship

Why Meaning Matters Most In Branding (And How To Build It) [Video]

In this premier episode, Katie Morton (editor-in-chief, Search Engine Journal) and Mordy Oberstein (founder, Unify Brand Marketing) explore why meaning is the foundation of successful brand marketing.They break down how branding compounds over time, why emotional connections matter, and how to differentiate between surface-level and deep emotional engagement.

Categories
Entrepreneurship

90-Day Tariff Pause: What It Really Means for Your Business [Video]

This 90-day tariff pause creates a CRITICAL window for business owners (here’s how to deal with it)The U.S. just paused tariffs for nearly every country except China, where import taxes have now jumped to over 125%.As a business owner, you might be wondering: Do I raise prices? How do I explain this to my customers? What’s the smart branding move here?In this video, I break down what the tariff pause actually means for U.S. brands, why a blanket price increase could backfire, and how to turn this moment into a brand trust-building opportunity.👉 Customers see headlines, not nuance. So if prices go up with no story, they’ll assume the worst. Now is the time to over-communicate. Tell your audience what’s changed, what hasn’t, and how you’re navigating it all.📌 I’m ChiragSpeaks, creator of the Brand Clarity Framework, teaming up with the Hubspot Marketing team to bring you weekly breakdowns of real news with real brand marketing takeaways.🎯 Follow along or subscribe for more insights like this to keep your brand sharp, clear, and trustedSubscribe for more HubSpot🔗 https://clickhubspot.com/t90m📙 FREE Certification CoursesDigital Marketing Certification:👉 https://clickhubspot.com/od6Social Media Marketing Course:👉 https://clickhubspot.com/Social-Media-CertificationSEO Training Course:👉 https://clickhubspot.com/SEO-Training-CourseEmail Marketing Course:👉 https://clickhubspot.com/Email-Marketing-CertificationAbout HubSpotHubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.⚠️ DisclaimerThe videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot