Entrepreneurship

One strategy for setting your company apart from its rivals is establishing a brand name. It is how your clients recognise and communicate with your company. Your brand’s power should be shown in everything, including customer service practices, promotional goods, clothes, geographic area, marketing materials, business cards, custom stickers from

Intuitively, marketers know that brand is a powerful tool for building up a business. But what does brand really mean, how can you use it to clearly drive growth, and how do you make your case for investment to the board?Darren Coleman, our Propolis Brand Expert, explains how to do all that in this on-demand course.