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Entrepreneurship

Black Friday 23′ Journey: Episode One – Getting Your SEO Ready [Video]

Learn how to prepare your e-commerce site for the holiday shopping season by implementing SEO strategies early. Join us for this live webinar on June 27.Want my team of digital marketing professionals to make your email list convert? Click here to get a strategy call: https://bit.ly/3WL409sSubscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/Read more on my blog: https://neilpatel.com/blog

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Entrepreneurship

The Key To Get More Clarity From Clients [Video]

The key for you to know exactly what your client wants from you!#shorts #clients #business ===👉Subscribe: https://goo.gl/F2AEbk👉See our Academy Channel: https://goo.gl/vB9zoP🎙 Futur Podcast: https://thefutur.com/podcast/✍️ Futur Blog: https://thefutur.com/blog/—Love the content? Become a sustaining member for $5/mo today.https://goo.gl/nwekfLBOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklistEssential Design Books: https://bit.ly/futur-design-booksKits & Proposals:https://goo.gl/mSjuWQVisit our website: https://www.thefutur.comFREE resources: https://goo.gl/Qh6gHr—We love getting your letters. Send it here:The Futurc/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404USA—AFFILIATE LINKS*🙏 Support The Futur by purchasing through our affiliate links:Amazon: http://bit.ly/thefuturishereWebflow: https://webflow.grsm.io/thefuturRetro Supply Co.: http://bit.ly/2GW8gzRCreative Market: https://goo.gl/g4jlTEDesign Cuts: http://bit.ly/2GSsAR3✍️ Sharpen your skills by taking a course, using our affiliate links:School of Motion: http://bit.ly/futur-somBring Your Own Laptop Tutorials: https://byol.me/thefuturSkillshare: https://skl.sh/34z8qVj🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:Epidemic Sound: http://share.epidemicsound.com/thefuturArtlist: http://bit.ly/2uWdna7Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.—Host: Chris DoProducers: Mark Contreras Editors: Stewart Schuster

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Entrepreneurship

How Nike Turned an NBA Ban Into $1B in Sales [Video]

In 1984, Nike was faced with a dilemma when the NBA banned its shoes for being too flashy. Instead of giving up, Nike created one of the most successful marketing campaigns in history and turned a $1B industry into their own. Watch this video to learn more about Nike’s marketing strategy and how you can apply it to your business.đź“” Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Coursesđź“” Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.âš  Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

Unlock the True Power of Branding| Visibility, Influence & Impact Mini Episode [Video]

Unlock the True Power of Branding | Visibility, Influence & Impact Mini EpisodeIn this week’s mini-episode of the Visibility, Influence, and Impact Podcast, we dive into the true essence of branding. It’s not just about colours and fonts; it’s about the emotions you evoke in people.While most people think about branding in terms of colours and fonts, branding is about how you make people feel. Branding is about creating a set of expectations for your audience so that every time they encounter your brand, they know what they are going to get and when you deliver that consistently and cohesively, people trust you.Why are we pursuing trust in all things marketing? Because we want people to feel safe.Safety is an innate human need and when we talk about subconscious marketing, this element of making people feel safe is at the core of everything we do.What are you on about Jane? Let me break it down for you – watch the episode to learn more!If this resonated with you, don’t forget to share it with a friend. Remember, live your values authentically in every aspect of your brand, and marketing will become effortless. I’m here for you if you need any marketing assistance.Connect with me on Instagram: @janemckaycomms

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Entrepreneurship

S03E01 Grit & Growth | Pivot, Adapt, Grow: Building a Fashion Brand in Kenya [Video]

Starting a business is hard enough. But growing it can be exponentially harder — especially when crossing borders and continents and in a business as fickle as fashion. Wandia Gichuru is experiencing it all as founder and CEO of Vivo Fashion Group, based in Nairobi, Kenya. Gichuru thinks about her business beyond simply selling clothes. We can be “warriors for economic growth,” she explains. Hear her story of lucky breaks and quick pivots, strategic growth, and purposeful passion.

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Entrepreneurship

How to start using TikTok Ads to supercharge your e-commerce business [Video]

Today I’m going to show you how to start using TikTok ads to supercharge your e-commerce business. These are the must-dos when you’re first starting with TikTok Ads.Well, before I dive into how, I wanted to first let you know that this video is sponsored by no other than TikTok. But what’s funny is I would’ve created it either way so you can copy my results.RESOURCES & LINKS:___________________________Spark Ads: https://www.sparkads.io/TikTok Ads Manager: https://ads.tiktok.com/i18n/signupTikTok pixel: https://bit.ly/tiktokadspixel___________________________First, make sure you’re spending enough to see results. Daily budget is a maximum amount you will allow your campaign or ad group to spend per day. And it’s a great tool for cost control while you’re testing out TikTok ads. Start with at least $30 USD minimum daily for your budget, or whatever your local currency equivalent is. This amount gives the algorithm enough to learn who your ideal audience is, and get optimal results early.TikTok focuses on short form video, which can be different from other platforms that you’re running ads off. But don’t be intimidated. Spark Ads is the best way to get started with ad creative. Spark Ads are an ad format that allow you to transform existing TikTok videos into paid ads on the For You feed. You can use existing TikToks on your own account, or TikToks made by other creators with their approval. The beauty of Spark Ads is that they look like regular organic TikTok videos, which means they generally perform better.Next, let’s talk about using signals and TikTok Ads Manager. What are signals and why are they important? Signals are customer interactions with your brand. Anything from viewing your video to visiting your website to even purchasing your product. These interactions are especially valuable when they’re matched to a TikTok user. Because it helps you attribute more conversions, reach more people, and deliver ads more effectively.Installing TikTok’s Pixel is a key to unlocking more signals. The Pixel is a tool added to your website to automatically share web visitors signals. With Pixel, you can find new customers, optimize campaigns, and effectively measure ad performance. Simply put, you’ll be able to make more informed decisions on how to get more customers who are making purchases more frequently.To get signals ready, just follow these steps after you’ve created a TikTok Ads Manager account.One, set up the TikTok pixel.Two, set up at least three events to capture the full customer journey. I highly suggest view content, add to cart, and complete payment.Three, toggle on automatic advance matching.Four, make sure first party cookies are toggled on in Events Manager. Have access to a developer? I highly recommend connecting with them to set up manual advanced matching and API events for optimal performance.If you’re using one of TikTok’s partner commerce platforms, like Shopify or WooCommerce, you can easily set up your pixel events, and advanced matching, but just a couple clicks.Now let’s talk about nurturing your audience with your first campaign. You want to make sure that you’re finding users who are likely to convert. Start a campaign with the conversion objective if your goal is online sales. Once you’ve created your pixel and events, you can set an optimization event to let TikTok know the types of actions and audiences you want to target.Here’s a best practice that might be surprising. Optimized tours in mid-funnel event like add to cart, first. Your end seek might be to optimize for a complete payment, but if you’re just starting out on TikTok ads you need to teach the system what types of visitors are most likely to convert throughout the user journey. So set up your first conversion campaign at the ad to cart level to start.If you get one add to cart event within the first week set up an additional ad group, and move down the funnel to complete payment. If you’re not seeing conversions at the add to cart level after one week, more audience members by creating a view content ad group to build conversion volume.Pro tip, leave ad groups always on when possible to drive continuous audience building and account learnings. Start with broad targeting or auto targeting, then use custom audiences to retarget warm audiences. There you have it. By leveraging signals, nurturing your audience, and utilizing Spark Ads for creativity, you can harness the power of TikTok’s advertising ecosystem to boost sales and strengthen your online presence. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#ads #tiktok #tiktokbusiness

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Entrepreneurship

15 Short Video Ideas for Brands to SKYROCKET Views

Contact us: [https://bit.ly/3pvTbfa]If you’re wanting to create Reels for your business but don’t know where to start, this video is for you. Stay tuned!Subscribe: https://bit.ly/36gszTL[Most Popular Uploads]:➡ How to Increase Facebook Engagement: https://www.youtube.com/watch?v=Bam_rXmoOs4➡ Marketing for Small Business: Effective Marketing Strategies: https://www.youtube.com/watch?v=RX0Y2JbS9K4➡ The Ultimate Guide To Facebook Marketplace (w/ Tips): https://www.youtube.com/watch?v=x5KlXb5kemg➡ The Full And Updated Guide To Facebook Reels: Tutorials + Best Practices: https://www.youtube.com/watch?v=uymE8TEtv58➡ Facebook Reels Monetization: How to Get Started: https://www.youtube.com/watch?v=UC0MS70LI1EYou’re wanting to get started with Reels or TikTok for your business but don’t really know where to start, or don’t know how to transition from making personal Reels to making Reels for a brand, this video is for you.Video OutlineIntro (0:00)Idea #1: Share Your Company Values (0:32)Idea #2: Share Before And After Results (2:16)Idea #3: Behind The Scenes Reel (3:31)Idea #4: Show Your Product Or Service In Action (4:19)Idea #5: Introduce Your Team Members (5:04)Idea #6: Make A Reel Using A Trending Audio Or Challenge Relevant To Your Business (5:43)Idea #7: Remix Or Duet Or Stitch Someone Else’s Video If It’s Relevant To Your Business (7:49)Idea #8: Share User Generated Content (9:13)Idea #9: Post A Q&A As Your Reel (10:13)Idea #10: Share A Tip That Directly Helps Customers Achieve Their Goal (11:06)Idea #11: Daily Or Weekly Routine (11:43)Idea #12: Share Holiday-Themed Reels (12:41)Idea #13: Share Lifestyle How-To’s (13:20)Idea #14: Share The Reason You Founded Your Business (14:36)Idea #15: Address A Customer Pain Point (15:46)Videos mentioned➡ 4 SECRETS To Getting More User-Generated Content: https://www.youtube.com/watch?v=au9Xz93vFng&list=PL-DAplYj3NS97YxhFXFlokip-Zu_BXMi7&index=130&t=3s// LYFE Marketing➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website.

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Entrepreneurship

How to Conquer Your Fears [Video]

Get this episode’s summary, transcript, related quotes, and Apple podcast links:https://www.brendon.com/blog/conquer-your-fears1. Get my DAILY LIFE COACHING AUDIO exclusively on GrowthDay, the world’s first all-in-one personal development app: http://bit.ly/3ZdRRKm 2. Advanced offer: Do you want to become a Certified High Performance Coach? Apply now at https://growthday.com/chpc.3. Text me anytime at (503) 212-6125 (U.S. Only)4. DM me on Instagram: https://www.instagram.com/brendonburchard5. Complement with my latest audio podcast episode on MOTIVATION WITH BRENDON BURCHARD: https://podcasts.apple.com/us/podcast/how-to-know-that-you-matter/id821746377?i=1000592371240 6. Get my High Performance Planner, the best productivity planner and journal in the world: https://www.highperformanceplanner.com/ =====FOLLOW ME=====YouTube Subscribe: http://j.mp/BrendonsYoutube IG: http://Instagram.com/brendonburchard FB: http://Facebook.com/brendonburchardfan Podcast: http://bit.ly/TheBrendonShow =====ABOUT BRENDON=====Brendon Burchard is the world’s leading high performance coach, a 3-time New York Times bestselling author, and one of the most-watched, quoted, and followed personal development trainers in history. SUCCESS Magazine and O, The Oprah Magazine, have both named him one of the most influential leaders in personal growth and achievement. Forbes named him the world’s leading high performance coach and Larry King named him the world’s top motivational trainer.Brendon’s personal development trainings have more than 500 million views. Over 3,000,000 students have completed his online courses and video series. He’s created 20 blockbuster online courses in personal and professional development, including the most popular motivation, confidence, habits, leadership, and high performance courses of all time. For these results, Oprah.com named him “one of the most successful online trainers in history.” Success Magazine named Brendon “one of the Top 25 Most Influential Leaders in Personal Growth and Achievement.” Brendon has been on the cover of Success Magazine twice.A #1 New York Times, #1 Wall Street Journal, and #1 USA Today bestselling author, Brendon’s books include High Performance Habits, The Motivation Manifesto, The Charge, The Millionaire Messenger and Life’s Golden Ticket. His most recent book, High Performance Habits: How Extraordinary People Become That Way, was a multiple week Wall Street Journal bestseller, and Amazon editors named it one of the “Top 3 Best Business & Leadership Books.”Brendon is also the executive producer and star of MOTIVATION WITH BRENDON BURCHARD on Apple Podcasts, which debuted at #1 across all categories in its first season. It was a Top 10 Self-Help podcast for over 100 weeks, and after 5 years continues to be a chart-topping health podcast. Meet him at https://brendon.com/

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Entrepreneurship

YouTube SEO : NEW Strategies to Get YOUR VIDEOS to Rank

Download HubSpot’s 18 YouTube Templates for Business [FREE RESOURCE] https://clickhubspot.com/gf8đź›  Resources:• How to Optimize Videos for YouTube Search https://clickhubspot.com/8r7đź“” Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Coursesđź“” Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.âš  Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot