Entrepreneurship

Costco has expanded its selection of precious metals by launching one-ounce platinum bars, retailing at $1,090 exclusively on their website for members. These new platinum bars feature Lady Fortuna, the Roman goddess of prosperity, adding a unique and symbolic touch to the investment pieces. This move follows Costcos successful introduction of gold bars in 2023, which generated over $100 million in sales during their first quarter. While sales figures indicate a strong market presence, Costcos primary goal with these precious metal offerings appears to be enhancing their “treasure hunt” brand image by providing customers with unexpected and limited-time items.