Entrepreneurship

Tetra Pak East Africa | LBBOnline [Video]
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Entrepreneurship

Tetra Pak East Africa | LBBOnline [Video]

Little Black Book, Project Overview In June of 2022, the Lewa Safari marathon took place at Lewa, Kenia, and Tetra Pak was there to hydrate the runners with their sustainable cartons of water that had a special connected experience developed by us. The challenge was creating the first-ever water in a connected package with a QR code that offers users a completely new interactive experience. Used by runners at the Lewa safari Marathon, the environmentally sustainable packet reduced carbo footprints by removing plastics weighing 300Kg. An interesting Quiz that collects data about the players knowledge regarding sustainability and valuable consumer insights. Find the routes: a simple but useful map of the marathon routes. the challenge The challenge was to drive awareness of the Safari Marathon, facilitate the runners with the routes, share valuable information about Lewas wildlife, and communicate all the advancements and actions that Tetra Pak is doing to help the sustainable production of their products in African communities. the solution Creating a digital experience that offered fun games as mediums to communicate the importance of recycling and sustainability actions taken by Tetra Pak to help and maintain the African ecosystem. Also, we added a live route map of the marathon to give the experience relevance and usefulness. The QR code of the connected experiences was present on the cartons of water given through the race. the results The Connected Experience at the Greiner Packaging trade show booth engaged attendees through an interactive K3 game, Elvis AR filters, and quizzes, highlighting the benefits of K3 packaging. Real-time tracking provided valuable insights, with high engagement metrics (3 minutes 16 seconds per user) and nearly 1,000 game submissions from 31 countries, primarily male participants. This experience effectively conveyed Greiners environmental message by educating visitors on eco-friendly packaging and boosted brand awareness, creating a lasting impression and attracting attention with interactive elements and prizes.

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kdd | LBBOnline [Video]
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Entrepreneurship

kdd | LBBOnline [Video]

Little Black Book, Project Overview To interact more with the target group after the start of school following the pandemic, we designed a Connected Experiences campaign for KDD that was played almost 200,000 times. the challenge Due to the global pandemic, children were unable to physically attend school for a year. With schools reopening in September, KDD was looking for a way to reconnect with children and families and use this opportunity to engage further with them through their juice and milk drinks. Our task was to develop an attractive and engaging game that showcases the KDD beverage range and provides a fun and interactive experience for all age groups. the solution To engage customers beyond the product, KDD created a multi-level experience featuring a 2D racing game, an AR game, and social media filters, all activated through QR codes on their products. In the racing game, players race to school in a car personalized with their favorite KDD flavor, avoiding obstacles and collecting boosting ingredients. After completing the race, they unlock the Whats in my lunchbox? AR game, where they slice KDD products and fruit in 3D. The platform encourages sharing results on social media using custom AR filters for a chance to win prizes. the results While the campaign is still currently live, in the first three months since launching in September, it has recorded over 96,000 scans, with the different games having been played more than 191,000 times and impressive average session duration of 2 minutes and 39 seconds! The engaging design of the different levels has managed to keep the experiences bounce rate at only 1,09%! In addition, more than 9,9k users entered their data in order to appear on the leaderboard, providing KDD with a lot of interesting information about their users. The CTA encouraging sharing on social media also proved to work, with the game having registered over 2.6k shares across WhatsApp, Twitter and Facebook!

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tetra pak ad-on pack | LBBOnline [Video]
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Entrepreneurship

tetra pak ad-on pack | LBBOnline [Video]

Little Black Book, Project Overview The new on-pack communication offers a smart packaging experience via QR codes, featuring interactive games like Collector, Memory, and Quiz to educate users about sustainability. Developed by Appetite Creative with design by Advertising Design Studio, it combines fun, education, and valuable consumer insights while highlighting Tetra Paks commitment to sustainability. the challenge The challenge is to turn the updated on-pack communication into an engaging smart packaging experience that educates customers about sustainability, inspires action, and aligns with the brands values, all while being accessible and impactful. the solution The campaigns mission is to create an engaging, educational experience that raises awareness about sustainability through fun, interactive games, while providing valuable consumer insights and reinforcing Tetra Paks commitment to environmental responsibility. the results The campaign successfully tracked real-time consumer interactions, including buying habits, product preferences, engagement time, locations, scan rates, visitor numbers, return rates, and social media shares. This GDPR-compliant data provided valuable insights, enabling the brand to optimize marketing strategies, enhance customer understanding, and strengthen engagement with sustainability messaging.

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woodlands dairy | LBBOnline [Video]
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Entrepreneurship

woodlands dairy | LBBOnline [Video]

Little Black Book, Project Overview Tetra Pak, Woodlands Dairy and Appetite Creative collaborated on a sustainability campaign that effectively educated consumers and promoted Woodlands Dairy as a sustainable brand. By scanning QR codes on Tetra Pak cartons, consumers accessed an interactive experience featuring a quiz and sustainability booklet, with a chance to win shopping vouchers. The campaign successfully engaged the target audience, achieved rapid growth, increased participation, and demonstrated the brands commitment to sustainability through favorable user engagement metrics such as a below-average bounce rate of 18% and an average user engagement time of 2 minutes and 14 seconds as well as strategic social media utilization. the challenge The primary challenge was to effectively communicate Woodlands Dairys sustainability initiatives and educate consumers about the importance of sustainability within the dairy industry. The campaign aimed to engage a wide range of audiences, with a particular focus on mothers and kids. The challenge was to capture their attention, encourage participation, and promote Woodlands Dairy as a brand that prioritizes sustainability. Furthermore, the campaign needed to provide an interactive and educational experience that would resonate with the target audience. the solution To address the challenge, Tetra Pak and Woodlands Dairy partnered with Appetite Creative to create an interactive experience that would educate and engage consumers. By scanning the QR code on Tetra Pak cartons, consumers embarked on the interactive experience. The experience included a quiz, featuring short and engaging questions, which aimed to educate consumers about sustainability and provide insights into Woodlands Dairys green initiatives. To enhance engagement, Woodlands Dairy offered 13,500R shopping vouchers as prizes in a weekly draw. Sharing the winners on social media channels created additional buzz around the campaign and raised awareness about Woodlands Dairys sustainability efforts. the results The Tetra Pak and Woodlands Dairy sustainability campaign experienced rapid growth starting in March, largely due to social media promotions and weekly sharing of winners, which boosted engagement and visibility. Female participants made up 78% of the audience, aligning well with the campaigns focus on mothers, and participants aged 25-36 formed the largest group, demonstrating effective demographic targeting. Facebook proved to be a major traffic source, with winner shares driving significant attention to the campaign. Strong user engagement metrics, including a low 18% bounce rate and an average interaction time of 2 minutes and 14 seconds, indicated that users were highly engaged, actively exploring content on Woodlands Dairys sustainability efforts. This connected experience successfully communicated the brands eco-friendly initiatives and reinforced Woodlands Dairys reputation as a sustainability-focused leader in the dairy industry.

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Greiner Packaging | LBBOnline [Video]
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Entrepreneurship

Greiner Packaging | LBBOnline [Video]

Little Black Book, Project Overview Greiner Packaging collaborated with Appetite Creative to develop an engaging Elvis Presley-themed game as part of their Connected Experience at Interpack in Dsseldorf. The game aimed to educate attendees about the environmental benefits of Greiner Packagings self-separating K3 packaging. With a combination of interactive elements and a leaderboard, the game successfully captured attendees attention, resulting in an impressive average engagement time of 3 minutes and 16 seconds and nearly 1,000 submissions in just one week. The game not only entertained the audience but also effectively communicated the brands commitment to sustainability and innovation. the challenge The primary challenge for Greiner Packaging was to effectively communicate the environmental benefits of their self-separating K3 packaging and engage the audience at Interpack, a renowned trade show. They sought an interactive and entertaining experience that would showcase the user-friendly and easy-to-recycle aspects of the packaging. The challenge was to create an experience that would capture attendees attention, educate them about the sustainable packaging, and generate buzz and excitement around the brand. the solution Greiner Packaging collaborated with Appetite Creative to develop a bespoke Connected Experience accessed through a QR code. The experience leveraged the iconic Elvis Presley theme, aligning with the motto of the K3 anniversary campaign, often imitated, never equalled. The interactive elements included a recycle ball game, where users aimed to separate the cardboard wrapper from plastic containers by jumping a ball, aiming for a top score on the leaderboard. Additionally, trade show attendees could enjoy sharable Elvis-themed augmented reality (AR) filters and participate in a packaging quiz to test their knowledge. Daily prizes were offered for the top three players on the leaderboard, further incentivizing engagement and competition. the results The Connected Experience at the Greiner Packaging trade show booth engaged attendees through an interactive K3 game, Elvis AR filters, and quizzes, highlighting the benefits of K3 packaging. Real-time tracking provided valuable insights, with high engagement metrics (3 minutes 16 seconds per user) and nearly 1,000 game submissions from 31 countries, primarily male participants. This experience effectively conveyed Greiners environmental message by educating visitors on eco-friendly packaging and boosted brand awareness, creating a lasting impression and attracting attention with interactive elements and prizes.

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Gulf Union | LBBOnline [Video]
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Entrepreneurship

Gulf Union | LBBOnline [Video]

Little Black Book, Project Overview Gulf Union, a leading juice brand, partnered with Appetite Creative, a creative tech studio specialising in Connected Packaging, to launch an innovative Back to School campaign aimed at schoolchildren. The campaign aimed to create an engaging and memorable experience for young consumers, utilising technology to enhance their interaction with Gulf Unions products in Saudi Arabia. This experience comprised two captivating games: Juice Punch and Juice Run. The central objective was to establish how Gulf Unions juices could provide an energy boost to kids as they returned to school, making their start of the school year exciting and invigorating. the challenge The core challenge was to captivate the attention of school children and create an experience that resonated with them, ensuring that Gulf Unions products were seen as a vital part of their Back to School preparations. The campaign needed to overcome the common marketing hurdles of reaching and engaging a young demographic. Moreover, the challenge was to convey the message that Gulf Union juices could provide the energy and enthusiasm needed for a successful start to the school year. the solution To address these challenges, Gulf Union collaborated with Appetite Creative to devise an interactive and playful experience. The campaign introduced two games, Juice Punch and Juice Run, both designed to entertain and educate. Juice Punch engaged players with IQ-based challenges, subtly communicating how the juices could enhance cognitive abilities. Juice Run tested players speed and attention, symbolising the energetic boost Gulf Unions juices offered. The experience was further enriched with a Selfies section, allowing players to adorn themselves with a fruity tiara and capture the moment. A Leaderboard feature fostered friendly competition, enabling participants to see their rankings and encouraging repeated engagement. the results The Back to School campaign by Gulf Union and Appetite Creative successfully engaged students with interactive games that communicated energy and empowerment. By combining fun and education, particularly through the IQ-focused Juice Punch game, the brand conveyed cognitive benefits of Gulf Union juices, enhancing its appeal. QR codes streamlined digital interaction, allowing easy access to games and providing Gulf Union with valuable insights into user behavior, reinforcing the brands image of vitality and educational value.

This vlog contains an auto-curated collection of videos which may not always reflect our opinions and/or practices.