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Entrepreneurship
Canadien Ocean – Air Transat has made a whimsical announcement on April 1st, declaring that it will now refer to the Atlantic Ocean as the ‘Canadien Ocean’ in all i…
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In a world where consumers are increasingly mindful of the ethical implications of their choices, purpose-driven branding has emerged as a powerful strategy …
In a sarcasting branding spin, e-commerce brand Myntra gets brand ambassadors to apologise to their customers
Chief marketing and experience officer Jill Cress on AI, real-time support, and the Gen Z dilemma.
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A new study of 2,000 people aged 1835 has revealed a notable shift in the savings aspirations of young people when compared with those of their parents.
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Listen to the new season of Coaching Real Leaders, where executive coach Muriel Wilkins guides leaders through their biggest challenges.