Entrepreneurship

Horse racing media and marketing professional Kelsey Riley has launched a business to offer branding and marketing services to the horse industry.Riley will offer services ranging from brand guideline development to communications and marketing plans, copywriting and creative execution. Learn more by clicking here.An editor at the TDN for 10 years, Riley was most recently with Cornett, a full-service marketing agency, where she worked on campaigns for Keeneland, Lane’s End Farm and the National Reining Horse Association. She was involved with all aspects of marketing including strategy, communications and media planning, creative development, video production and social media strategy and execution. She is a Godolphin Flying Start graduate. During my time at Cornett, I saw the positive effect that strategy-driven marketing and impactful creative had on some of the biggest brands in our business, Riley said. Working with Keeneland and Lane’s End was a wonderful way to build on my journalism and editorial experience at the TDN and I can’t wait to partner with businesses in the horse industry on their branding and marketing needs.