Cat Burgess – Good Design [Video]
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Entrepreneurship

Cat Burgess – Good Design [Video]

Cat is a highly-skilled creative industry leader with more than 30 years at the forefront of design and marketing, with a major focus on places, cities, culture, and innovation.

In 2019 Cat became Head of Frost*Place, specialists in place visioning and branding to address the challenges and opportunities of urban life. 

Cat is passionate about the power of design to champion innovation and human-centred outcomes. She has worked for many of Australia’s largest brands including Qantas, Woolworths, Dan Murphy’s, Mirvac, John Holland, NRMA and the Sydney Opera House.

Cat specialises in large, city-shaping projects. Her experience includes Quay Quarter, Darling Park, Central Park Sydney, as well as flagship projects in China, Seoul, Malaysia, and New Zealand.

She is a respected expert speaker, past president of the NSW Australian Graphic Design Association (AGDA), and currently on the Board of creative charity, 107 Projects. 

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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]
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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac

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