Campaign US Agency of the Year Awards 2025: Creative Person [Video]
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Entrepreneurship

Campaign US Agency of the Year Awards 2025: Creative Person [Video]

Rafael “Rafa” Pitanguy embodies the global in his title as the deputy global chief creative officer at VML and the creative lead for the Coca-Cola Company as part of WPP Open X. The trilingual creative has lived in Europe, Latin America and the U.S. In the past year alone, he traveled more than 500,000 miles to 32 markets building relationships in person.

Pitanguy’s ability to understand local cultures and their implications for global campaigns shapes his work. One of his standout initiatives was Thanks for Coke-Creating, a campaign that turned a branding challenge into an opportunity to celebrate grassroots creativity. Instead of enforcing rigid and uniform brand standards, his team embraced local adaptations of the Coca-Cola logo as expressions of community pride. By fostering collaboration across VML’s network, he ensured the campaign resonated universally while remaining culturally relevant.

The strategy of amplifying grassroots creativity not only delivered record-breaking results, it also redefined how Coca-Cola connects with …

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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]
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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac

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