Building Campaigns with Conditional Content [Video]

If you are working on perfecting your messaging utilizing Conditional Content could be just the right tool for you! Conditional Content allows you to send out a general email to your contact base but add some personalized messaging.

Creating a text block, or any type of content block for that matter will ensure that only the contacts that meet that condition will see the block. There are a lot of different ways that you can use Conditional Content in your messaging.

If you have a contact-based tagging system, you can create conditions around tags that exist or do not exist. You can allow contacts to only see certain images based on a certain geographical area or custom field. You can build signatures as text blocks and create more personalized sending from specific users.

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