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Entrepreneurship

Building a Brand That Stands Out and Connects [Video]

Creating your own brand is fun, but it requires hard work and a lot of research. One of the most important things that you should highly consider while building your brand is cultural identity. Many famous brands are proud of their cultural identity, and that is one of the things that makes them strong and respectful brands in the market for example, Ferrari has the Italian flag on its logo, and if we want a local brand, we have Madinet Masr most of the time name their new initiatives or projects in Arabic names you can check Madinet Masr & Wegz Crafting Powerful Campaign with Cultural Pride and Impact. Also, Suadia Airlines’ rebranding did focus on showcasing its cultural identity you can check out Saudia Airlines: A New Branding for Futuristic Repositioning With Authentic Arabian Theme. These brands are key players in their market, and they are one …

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Entrepreneurship

Flutterwave Launches Virtual Workshop to Bolster Tech Skills Among African Youth [Video]

Flutterwave, a prominent African fintech firm, has introduced a two-day virtual training program aimed at equipping young Africans with practical expertise for careers in technology. The Accelerate Workshop, scheduled for April 26 and May 3, 2025, targets university students, recent graduates, and early-career professionals across the continent, offering sessions in