Brand vs Marketing for Your Business [Video]

Brand vs. Marketing is one of the hottest topics out there, regardless of industry.

Should you have a clear separation of power between Brand and Marketing? How can you think about your brand as a small business? And should you let it tower over your entire organization?

We took a crack at answering those questions on this week’s episode.

Episode Outline:
00:50 – The controversy around brand vs. marketing for B2B companies
03:41 – The place of Brand in the organization
07:26 – The point most people miss
11:06 – The trickle-down effect of all your brand efforts on perception
12:30 – “Go design a flier or something!”
13:30 – The perception of every single touchpoint
17:14 – What to do as a small and medium sized business
18:09 – How to activate the brand
21:06 – The case for CBO over CMO
22:30 – Is it worth it to specialize in Brand only?
22:58 – Connect your brand back to your entire organization

About your hosts:
Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!

Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.

Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.

Connect with us:

LinkedIn:
https://www.linkedin.com/in/jasonvana/
https://www.linkedin.com/in/stephaneegger/

Twitter:
https://twitter.com/jasonvana/
https://twitter.com/stephegger/

Website:
SHFT Agency