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Entrepreneurship

Brand Strategy & Digital Marketing Services [Video]

Brand Strategy & Digital Marketing Services

In this video, you’ll learn how to use the collective sentiment of your most important stakeholders to shape your overall brand strategy approach and the kinds of digital marketing services that will most directly support your goals.

In a digitally-transformed world, your brand strategy needs to do a lot of the heavy lifting during considered B2B sales processes.

So many buyers crave a self-serve approach, where nearly all of the early and middle stages of the buyer’s journey occur without involvement from a person at your company. In this environment, brand strategy and digital marketing services need to be stand-ins for your sales team.

The goal is to attract and engage the right people, in the right places, at the right time, and in the proper context — so your company and your brand can be seen as the go-to experts, while you educate and build trust with your most important future customers.

Today, your brand is no longer just your color chart, fonts, and logo. Instead, your brand is what your most important buyer personas say about your company when you’re not in the room.

Best practices from Joshua Feinberg, a digital strategist with 15+ years of experience in branding and digital marketing, and that’s Digital Marketing and Digital Advertising Certified by HubSpot Academy.

Connect on LinkedIn with Joshua Feinberg from SP Home Run
https://www.linkedin.com/in/joshuafeinbergconsulting

Follow Joshua Feinberg on Twitter
https://twitter.com/joshua_feinberg

Follow SP Home Run on LinkedIn
https://www.linkedin.com/company/sp-home-run-inc-/

Follow the B2B Digitized Podcast on LinkedIn
https://www.linkedin.com/showcase/b2b-digitized-podcast/

Contents
0:00 Brand Strategy & Digital Marketing Services
0:35 LinkedIn Lead Generation: Are You Trying to Build Your Brand or Destroy It?
7:50 Brand Marketing Strategy for B2B Technology Companies
10:38 Brand-Building Strategies for B2B Fintech Startups
13:23 Subscribe to this channel and ring the bell

Be sure to Like this video, Subscribe to this channel, and Ring the Bell to get notified when new content similar to this is released.

#BrandStrategy #DigitalMarketing #DigitalMarketingServices #Digital #Brand #Branding #sphomerun

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Categories
Entrepreneurship

Bet on these marketing channels for 2024 says these tech Experts [Video]

In this video, 2 tech experts, Jason Lemkin of SaaStr and Wade Foster of Zapier, talk about what marketing channels they are betting on for 2024.This is an excerpt from the "Angles and Insight" Podcast!Listen on all major podcast networks! Links to those can be found here:https://anglesandinsight.transistor.fm/In this video Jason and Wade discuss:- Your email list is more than just a list – it's an asset that can work for generations.- Despite the changing landscape, SEO remains highly effective and efficient.- SEO requires ongoing effort and creativity but offers significant returns on investment.- Content marketing is not dead; it's just more competitive, requiring a higher level of creativity and dedication.- Standing out in today's saturated market requires focusing on what you do best.- Identify your strengths and dedicate the majority of your resources to mastering them.Subscribe for more tips, information, and marketing best practices!Not a customer? Try it free at: ActiveCampaign.com/freeConnect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#marketing #tech #podcast #CustomerExperienceAutomation #EmailMarketing #MarketingAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #Newsletter #customerexperience 00:00 Introduction00:41 The Enduring Power of SEO01:15 SEO in 2024: What's Working?02:02 The Misconceptions About SEO and Content Marketing03:10 Standing Out in a Saturated Market04:02 Focusing on Your Strengths05:15 Conclusion

Categories
Entrepreneurship

How to Handle Low-ball Offers: (Sales Roleplay) [Video]

We've broken down all of the steps in this article 👉 http://bit.ly/negotiating-w-clientsDiscover expert negotiation strategies with this engaging video featuring a realistic business negotiation scenario. Chris, a "skilled video producer" is confronted with a challenging $1,000 budget proposal aimed at increasing foot traffic to a client's store. Throughout the discussion, he deftly evaluates the economic feasibility of the project, introduces the concept of value versus investment, and explores strategic solutions, such as revenue sharing and adjusting project scope. This video is packed with actionable insights on negotiating contracts, understanding business investments, and securing profitable outcomes. Entrepreneurs, small business owners, and professionals looking to enhance their negotiation skills and business acumen will find this video invaluable.Watch the unedited live-stream here:https://youtu.be/7snev8P4ENU🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.--Host: Chris Do (Bald Asian Guy Talks About Business)Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media