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Entrepreneurship

Brand Purpose Is Useless As Marketing [Video]

Brand Purpose Is Useless As Marketing

Why brand purpose is useless as marketing.

Brand purpose existed before marketers ruined it,

Business owners would look at the reason they existed beyond money.

They’d connect with that reason and use it as a guide to make internal decisions with clarity and conviction to act as a driving force to their business.

So don’t use purpose as marketing

Created as an internal compass to guide decisions.

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Branding and Marketing: What's The Difference? With Vince Warnock [Video]

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