Brand Management – 370 | IES Abroad [Video]
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Entrepreneurship

Brand Management – 370 | IES Abroad [Video]

As a powerful tool for creating lasting value for a company and its customers, the brand is one of a firm’s most important assets. Brand plays a central role not only in defining a company’s market positioning but also in communicating its identity and differentiating it from competitors. To manage and leverage a brand’s force, companies thus must pursue, develop, and implement branding strategies that allow them to successfully highlight and mobilize their values, core competences, and marketing capabilities.  

The city of Milan offers a useful entry point for studying branding, as it is home not only to some of the most well-known Italian brands (e.g. Prada, Armani, UniCredit Bank, Campari, Luxottica) but also to the many multinational corporations that have chosen the city as their Italian or European headquarters (e.g. General Electric, Samsung, Amazon, Microsoft, Google, Starbucks, Ikea). Indeed, according to Il Sole 24 Ore, Italy’s principal financial newspaper, …

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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]
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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac

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