Categories
Entrepreneurship

Brand Ladder Explained by Marty Neumeier [Video]

Brand Ladder Explained by Marty Neumeier

#shorts #branding #brand

How can you measure customer engagement? Use the Brand Ladder by Marty Neumeier.

Listen to the whole talk on our podcast
https://thefutur.com/podcast/073-deep-dive-branding-sales-creativity

Check out the full conversation with Marty here: https://youtu.be/dpZfNNYUZEc

Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands.

“Your brand isn’t what you say it is. It’s what they say it is.”

http://www.martyneumeier.com/

Books by Marty Neumeier
The Brand Gap – https://amzn.to/2Q26Kh4
Zag – https://amzn.to/2M2dwly
The Designful Company – https://amzn.to/2r24ttz
Metaskills – https://amzn.to/2Z8GJAR
The 46 Rules Of Genius – https://amzn.to/34vpHO8
The Brand Flip – https://amzn.to/35AJf4Y

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://thefutur.com/shop

===
👉Subscribe: https://goo.gl/F2AEbk
👉See our Academy Channel: https://goo.gl/vB9zoP

🎙 Futur Podcast: https://thefutur.com/podcast/
✍️ Futur Blog: https://thefutur.com/blog/

—
Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL

BOOKLIST –
Essential Reading for Creative Professionals: https://bit.ly/biz-booklist
Essential Design Books: https://bit.ly/futur-design-books

Kits & Proposals:
https://goo.gl/mSjuWQ

Visit our website:
https://www.thefutur.com

FREE resources:
https://goo.gl/Qh6gHr
—
We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA

—
AFFILIATE LINKS*

🙏 Support The Futur by purchasing through our affiliate links:
Amazon: http://bit.ly/thefuturishere
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3

✍️ Sharpen your skills by taking a course, using our affiliate links:
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur
Skillshare: https://skl.sh/34z8qVj

🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Epidemic Sound: https://bit.ly/2T647tR
Musicbed: http://bit.ly/futurmb
Artlist: http://bit.ly/2uWdna7

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

—
Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Futur Theme Music: Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

Watch/Read More
  • Tags

Most Popular Posts Today

How a Simple Coffee Sleeve Redesign Increased Customer Returns [Video]
►
Categories
Entrepreneurship

How a Simple Coffee Sleeve Redesign Increased Customer Returns [Video]

The success of any business often hinges on small, thoughtful changes that leave a lasting impression. For coffee shops, this can include enhancing the customer experience with clever tweaks to packaging or branding. But how could something as simple as a coffee sleeve make a measurable impact on customer loyalty? Surprisingly, the humble, often overlooked

Most Popular This Week

Branding and Marketing: What’s The Difference? With Vince Warnock [Video]
►
Categories
Entrepreneurship

Branding and Marketing: What's The Difference? With Vince Warnock [Video]

Welcome back to the Leadership Stack Podcast! Today we have Mr. Vince Warnock, a marketer, speaker, and author of the book “Chasing the Insights.” For our premiere episode with Mr. Warnock, he will be answering a few questions from Mr. CEO at 22, Sean Si, about digital marketing. How essential marketing is for businesses? What are the differences between branding and marketing? And how do marketing and branding work together in making your business successful? Hop into this valuable episode of the Leadership Stack Podcast!Vince Warnock on Social Media:LinkedIn: https://www.linkedin.com/in/vdub01Website: https://vincewarnock.com/Book: https://chasingtheinsights.com/___Part 1 - Branding and Marketing: What's The Difference? https://youtu.be/v2ZoCtZVlUcPart 2 - Should You Really Go for Paid Ads? https://youtu.be/ERD6ZIp3I94Part 3 - Is Word of Mouth Marketing More Effective? https://youtu.be/xpzzPhc0VGA___To learn more about entrepreneurship, leadership & management, you can follow us on:Facebook: https://www.facebook.com/leadershipstack/TikTok: https://www.tiktok.com/@leadershipstack?lang=enListen on Spotify: https://leadershipstack.com/spotifyJoin our community and ask questions here: https://from.sean.si/discordleadme.ph/facebookSean Si on Social Media:LinkedIn: https://www.linkedin.com/in/seansiFacebook: https://www.facebook.com/seansi.speaks/Websites:SEO Hacker: https://seo-hacker.comSEO Services: https://seohacker.services/Sean Si: https://sean.si/Check out Sean's new project: Aquascape Philippines: https://aquascape.phEnroll now in Sean Si’s Masterclass:https://sean.si/masterclass/Support Sean Si’s work by becoming a patron:https://www.patreon.com/seansiWhere Sean Si invests and make his money work for him:https://leadme.ph/growinvest

  • Tags

This vlog contains an auto-curated collection of videos which may not always reflect our opinions and/or practices.