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Entrepreneurship

Brand Architecture in 123 [Video]

Brand Architecture in 123

A brief explanation of the Brand Architecture concept with examples. If you are studying branding, marketing, strategy, watch this video,
Every company when is growing will face Brand Architecture decisions. Therefore, it is important that you know the concept and the main options you have.

Keywords: brand architecture, brand strategy, marketing, audi, marriott, volkswagen, Virgin, brand extension, brand hierarchy, brand portfolio

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Categories
Entrepreneurship

Understanding Your 'Why': The Motivation Behind Starting A Business [Video]

When you start a project, do you stop to think about the reason?Your "why" should drive your motivation and keep you focused on your goals during difficult times. Knowing your "why" can help you create a clear vision for your business and make strategic decisions that align with your purpose.Learn more at: https://christianespinosa.com/books/the-smartest-person-in-the-room/#CyberSecurity #TSPITR #SelfHelpBook