Black Knight to Acquire Top of Mind Networks, Adding AI-Driven Marketing Automation to Integrated Mortgage Technology Ecosystem | News [Video]

JACKSONVILLE, Fla., May 28, 2021 /PRNewswire/ — Today, Black Knight, Inc. (NYSE: BKI), an award-winning software, data and analytics provider to the mortgage and consumer loan, real estate and capital markets verticals, announced it has entered into a definitive agreement to purchase Top of Mind Networks (Top of Mind), developer of Surefire, a leading customer relationship management (CRM) and marketing automation system for the mortgage industry, for approximately $250 million in cash. Top of Mind was previously majority owned by Primus Capital, with significant minority ownership by the company's original founders.

"Through its Surefire marketing automation and CRM platform, Top of Mind has brought incredible value to the sales and marketing side of the mortgage industry by helping lenders gain powerful competitive advantages for their loan officers," said Anthony Jabbour, CEO, Black Knight. "Integrating Surefire's capabilities within the wider Black Knight mortgage technology ecosystem will make it possible for lender clients of all sizes …