Black Business Branding – Ray Leonard Jr. [Video]

You’re seeing Black Widow and black ESPN everywhere but do you know how to brand black?
A Congressional Black Caucus Foundation (CBCF) study found that the median net worth for Black business owners was 12 times higher than for Black non-entreprenuers.
In addition, while white Americans have 13 times the wealth of Black Americans, when comparing the median wealth of Black and white entrepreneurs, the median wealth gap decreases to three times.
Three to 1 is big, but not as bad as 13………….

What does this actually mean in today’s market?

Good thing we have King Ray Leonard Jr. of Blackowned to help us understand!

Ray is currently the Chief Brand Strategist for Blackowned.

He has appeared in over 100 publications, commercials, and film projects and is the son of Sugar Ray Leonard.

Tune in to learn more about:

– Blackowned

– is branding different in the black community?

– who needs to understand branding black businesses?

– how should non black businesses brand in communities with melanin?

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What’s a question you have for our sports royalty????

#marketing

#branding