BJ’s hires Lyle Tick as president and chief concept officer [Video]

BJ’s is shaking up its leadership team. | Photo: Shutterstock

BJ’s Restaurants on Tuesday named Lyle Tick, CEO of On the Border Mexican Grill & Cantina, as its new president and chief concept officer.

Tick had been with On the Border since December and before that was president of Buffalo Wild Wings beginning in 2018.

It is the latest sign of change at the 216-unit casual-dining chain, which last week let go of CEO and President Greg Levin and replaced him with interim CEO Brad Richmond, a BJ’s board member and former CFO of Darden Restaurants.

Tick will assume Levin’s former role as president and will also focus on BJ’s branding, marketing and innovation as chief concept officer. He is best known for his time at Buffalo Wild Wings, where he led a revamp of the chain’s branding, restaurant design and menu. He also launched the fast-growing Buffalo Wild Wings Go spinoff. 

Prior to Buffalo Wild Wings, Tick …