Biscuit-Branded Water Blasters : Jammie Dodgers and NERF [Video]

Jammie Dodgers and NERF have announced a new collaboration that will see the Fox’s Burtons Companies (FBC)-owned biscuit brand and the Hasbro-owned toy brand working together on an unexpected product. The collaboration has seen 100 NERF SuperSoaker toys with Jammie Dodgers branding created for avid fans to try and get their hands on. The toys will only be offered as part of a campaign that only requires fans to pick up a specially marked pack of biscuits and enter to win.

Trade Marketing Director at FBC David Hebson spoke on the Jammie Dodgers and NERF collaboration saying, “We’re incredibly excited to launch this partnership with NERF. Both brands have a highly engaged and fun-loving core audience, so we wanted to create something extra special for them. The exclusive design can’t be found anywhere else, so we expect the promotion to be a real hit with shoppers, providing retailers with an …