Brings focus on predictive analytics and AI research to advertising media campaigns
SANDY HOOK, Conn., Nov. 26, 2024 /PRNewswire/ — Recently, Mediassociates—a leading media planning, buying, and marketing analytics agency—announced the promotion of Ben Kunz to Chief Strategy Officer. Ben has been with the agency for nearly two decades, most recently serving as Executive Vice President, where he managed the agency’s client strategy and business development teams.
In his new role, Ben will lead marketing client strategy and product/service development at the agency, focusing on guiding the strategic direction of Precision Branding, Mediassociates’ unique approach to media buying and analytics. Ben was a driving force behind the agency’s Precision Branding methodology, which integrates upper- and lower-funnel advertising communications with new data signals about consumer and B2B prospect behavior, leading to more effective marketing outcomes. In addition, Ben will spearhead several key initiatives the agency including evolving its next generation PrecisionBranding.AI platform for improved ad campaign …