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Entrepreneurship

BCA announces new Vice President of Brand Strategy [Video]

The Business Council of Alabama has announced a new Vice President of Brand Strategy with the hiring of Bradshaw Tyson, whp has over a decade of experience in marketing and communications, BCA reports.

An Alabama native and a graduate of both the prestigious UMS-Wright Preparatory School in Mobile as well as the University of Alabama, Tyson is committed to fostering meaningful connections through branding and marketing across the state.

“We are so thrilled to have Bradshaw joining our team,” said BCA President and CEO Helena Duncan. “Bradshaw has a diverse background, including stops at Alabama Realtors, Lowder New Homes, and UMS-Wright Preparatory School. Her versatility and diversified background will be a massive asset to BCA.”

She arrives to the BCA from a role as the Vice President of Marketing for Lowder New Homes, where she spearheaded a complete rebrand of the company as well as a lengthy role as Director …

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Entrepreneurship

How a Simple Coffee Sleeve Redesign Increased Customer Returns [Video]

The success of any business often hinges on small, thoughtful changes that leave a lasting impression. For coffee shops, this can include enhancing the customer experience with clever tweaks to packaging or branding. But how could something as simple as a coffee sleeve make a measurable impact on customer loyalty? Surprisingly, the humble, often overlooked