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Just over a year after naming New York City-based Barker as its new agency of record for a brand relaunch, SlimFast has retained the indie agency’s services after a full creative review.
Back in late 2014, Barker beat out Pereira & O’Dell, DiMassimo Goldstein and Omelet to win the business; this time, it pitched against two MDC Partners agencies (Doner and CP+B) as well as Omnicom’s The Marketing Arm and VaynerMedia.
This means that Barker, which was tasked with managing last year’s $50 million refresh, will continue to work on branding, marketing strategy, and creative concerning TV, print and digital for “master brand and innovation extensions.” It will partner with new media/direct response unit agency Chief Media, which won a separate review.
To date, Barker’s primary work for SlimFast has been the “It’s Your Thing” campaign, which launched in mid-2015.
The press release tells us that the campaign “dramatically reversed 7 years of declining sales …