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Barker Beats Out CP+B, Doner, VaynerMedia to Retain SlimFast Account [Video]

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Just over a year after naming New York City-based Barker as its new agency of record for a brand relaunch, SlimFast has retained the indie agency’s services after a full creative review.

Back in late 2014, Barker beat out Pereira & O’Dell, DiMassimo Goldstein and Omelet to win the business; this time, it pitched against two MDC Partners agencies (Doner and CP+B) as well as Omnicom’s The Marketing Arm and VaynerMedia.

This means that Barker, which was tasked with managing last year’s $50 million refresh, will continue to work on branding, marketing strategy, and creative concerning TV, print and digital for “master brand and innovation extensions.” It will partner with new media/direct response unit agency Chief Media, which won a separate review.

To date, Barker’s primary work for SlimFast has been the “It’s Your Thing” campaign, which launched in mid-2015.

The press release tells us that the campaign “dramatically reversed 7 years of declining sales …

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Watch the full episode with Fahim Khan for FREE only at: https://londonreal.tv/▶️ Latest Episode: https://londonreal.tv/episodes🎓 London Real Academy: https://londonreal.tv/academy🎁 Free Masterclass: http://londonreal.tv/masterclass-yt🎟 London Real Summit Tickets: https://londonreal.tv/summit#LondonReal #FahimKhan #Topic

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Entrepreneurship

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Entrepreneurship

Zoho CRM Dashboard & Reports Overview [Video]

Zoho CRM Tutorial Video #43 Today, we'll be discussing the Zoho CRM dashboard and reports overview.You could use the Reports module in Zoho CRM for tracking your company activity. There’s a list of system default reports available in this module, but you could also create custom reports. This is an example of the report pipeline by stages; you could see all deals pipeline groups by the stage, every account, every deal, closing date, probability, and total sum of amount. It is also possible to create a chart for some reports. When you build your report, you could select multiple modules; you could select a parent module, then additional child module, and even more. For example, you could see a report for all accounts with all invoices and all meetings inclusive or exclusive. An additional module in Zoho CRM is the analytics module. Here you could also check the system default dashboards, but also create your custom dashboard with different components. This is an example of lead conversion to the deal. So you could build a component where you could see the total number of leads, total number of leads converted into clients, number of deals created, deals won, and total conversion rate. It is also possible to create different kinds of analytics here. Charts, lists, and some other. That's it for today's Zoho CRM setup guide.______ BONUS !!! Open a free Zoho One trial account and get a free demo from Zoho.Follow this link to open Zoho One Free Trial: https://rebrand.ly/8lq6o6h______ BONUS !!! Upgrade your free Zoho account to paid within 25 days and get a free consultation from our expert. Book your consult: https://rebrand.ly/bth0yk9______OUR SERVICESFully utilizing ZOHO’s potential requires specific expertise. Our team can quickly handle any implementation – from the simplest to the most complex – from speedy CRM configuration to integration with your ERP system and data migration, to effective training and user adoption.Quick Start CRMA functioning Zoho CRM up and running in just two weeks.Full Business PlatformAll Zoho applications and modules, 3rd party software tools integrations, data migrationsManaged ServicesOngoing support – multi-month SLA agreements or bank of hoursRequest more info at knowhow@customerization.ca training and user adoption.______ Important linksTag Customerization as your Zoho Partner: https://rebrand.ly/283zhcb______ Connect with us on Social Media: LinkedIn: https://www.linkedin.com/company/cust...Personal LinkedIn: https://www.linkedin.com/in/kiratcher...______ CONTACT USWebsite: https://customerization.ca/Email: knowhow@customerization.ca See you soon!