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Entrepreneurship

Barbara Corcoran: Entrepreneurs Must ‘Embrace Change’ [Video]

“Shark Tank” star and real estate pioneer Barbara Corcoran knows that being open to new things, whether adopting the latest technology for your business or even just buying a new coat, can be a big part of growing a business.

That’s why she says the one thing entrepreneurs need to be successful is having the ability to pivot.

Related: Barbara Corcoran Needed to Make Job Cuts. Here’s Why She Fired Her Mom First.

“I’ve learned that the entrepreneurs I’ve invested in are exceptional at one thing, embracing change,” Corcoran says in a new episode of “Behind the Biz with Barbara Corcoran,” a web series by AT&T. “It’s proven to be a key to growing their businesses.”

In the episode, Corcoran says AI is the “hot topic” affecting entrepreneurs today and asks Justin Fineberg, co-founder of CassidyAI, various questions on how businesses can use AI to help streamline their tasks.

Both entrepreneurs agreed that another important trait is being curious. …

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Entrepreneurship

Mastering Marketing Automation & AI in Customer Engagement [Video]

Thursday, January 30, 2025 at 1:00 PM Central Standard Time. In this session, discover the secrets to leveraging AI-powered solutions to engage with customers, advance leads along the sales funnel and personalize follow-up strategies. Discover the power of AI in nurturing leads, providing online customer engagement, and fostering meaningful interactions. Learn how to integrate a concierge approach into your lead management process, ensuring no missed opportunities. Well also discuss customer engagement, offering insight into best practices for implementation. Prepare for a fun and insightful take on AI as we investigate its role in modern marketing strategies and its potential to shake up OEM and dealer-focused selling. Three Learning Outcomes1. Effective Utilization of Marketing Automation2. Maximizing AI Capabilities3. Innovative Approaches to Customer Engagement