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Entrepreneurship

B2B vs B2C when starting a business… [Video]

B2B vs B2C when starting a business…

Should you start with a B2B or B2C business?

Starting a B2B business might be easier for new entrepreneurs. When businesses buy, they often buy in bulk and commit for many months, spending thousands. This makes it easier to plan and predict your income.

On the other hand, B2C businesses often rely on costly distribution and heavy investment in branding. These factors can make it challenging to control costs and establish your brand.

For beginners, starting with a B2B business can be a smarter choice.

Understanding these differences can help you make the right decision for your entrepreneurial journey.

#B2B #businessadvice #entrepreneur #startups #businessstrategy

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Leadership at the Edge; Collaborative Leadership with Marsha Acker [Video]
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Leadership at the Edge; Collaborative Leadership with Marsha Acker [Video]

Every month, the Institute of Leadership & Management's CEO, John Mark Williams, is joined by senior leaders from around the world to discuss their real-life experiences of everyday leadership practice, challenge outdated leadership practices and offer a fresh take on the issues that today's leaders face.On this live sesion of Leadership at the edge, the Institute of Leadership & Management’s CEO, John Mark Williams, joined by Executive Coach, Author and CEO of TeamCatapult, Marsha Acker, explore:Overcoming patterned leadership behaviourThe shift towards supporting people rather than achieving results, andWhether 'command and control' still has a place in 21st century leadership.We invite you to join the discussion on LinkedIn Live where you can submit questions, and share thoughts directly with both speakers.Join the conversation on LinkedIn Live.

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