In this episode of Automate That! we break down an automation recipe that tracks your contact’s email engagement and records the date of the most recent email open or action.
Tracking engagement is critical to knowing who your most engaged contacts are, and who your least engaged contacts are. This automation recipe lets you know who is more likely to take an action, and who might need to be re-engaged or removed from your email list.
If you send to unengaged contacts, your inbox placement can suffer, more of your emails might land in the spam and promotions tabs — and worse? Some of those unengaged email addresses could be classified as Spam Traps, and land you on an email blocklist.
That’s…. not what you want.
The issue is that too many businesses are sending too many emails to too many contacts who just aren’t opening them. You want to know who is engaged, and who isn’t. You want to know how their interest and engagement changes over time. Contacts who just signed up are highly engaged, but where are they in a month? In a year?
You want to know who’s excited to hear from you, who’s hit or miss, and who hasn’t opened an email lately. You want to know the last time a particular contact engaged with your content.
And with this free ActiveCampaign automation recipe, you can.
Featured Automation recipe:
https://www.activecampaign.com/marketplace/recipe/last-engaged-date
Related Automation Recipes:
Last engaged date – Re-engagement automation:
https://www.activecampaign.com/marketplace/recipe/last-engaged-date-re-engagement
Last chance re-engagement automation:
https://www.activecampaign.com/marketplace/recipe/last-engaged-date-last-chance
Engagement survey when a contact becomes inactive:
https://www.activecampaign.com/marketplace/recipe/engagement-survey-when-contact-becomes-inactive
Automate That! is a segment from the ActiveCampaign live show, “Growth Decoded” — where we demystify the customer experience to grow your company — one topic at a time! Each episode of Automate That! highlights a single automation recipe from the ActiveCampaign Marketplace that you can import into your account for free, in just a few clicks.
Visit the ActiveCampaign Marketplace: https://www.activecampaign.com/marketplace/
To sign up for updates on future episodes and get exclusive content, visit:
https://www.activecampaign.com/events/growth-decoded
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0:00 – Intro
0:52 – At the end of this episode you’ll be able to…
2:13 – What’s the issue?
5:02 – Automation recipe of the week
8:11 – What does this recipe let you do?
10:46 – Automation recipe ingredients & mise en place
14:16 – The journey of the automation recipe
16:34 – Related automation recipes
19:05 – New email templates!
20:00 – Q&A
#EmailAutomation #EmailDeliverability #EmailEngagement