Categories
Entrepreneurship

Automate That! Track Email Engagement and Improve Your Email Deliverability [Video]

Automate That! Track Email Engagement and Improve Your Email Deliverability

In this episode of Automate That! we break down an automation recipe that tracks your contact’s email engagement and records the date of the most recent email open or action.

Tracking engagement is critical to knowing who your most engaged contacts are, and who your least engaged contacts are. This automation recipe lets you know who is more likely to take an action, and who might need to be re-engaged or removed from your email list.

If you send to unengaged contacts, your inbox placement can suffer, more of your emails might land in the spam and promotions tabs — and worse? Some of those unengaged email addresses could be classified as Spam Traps, and land you on an email blocklist.

That’s…. not what you want.

The issue is that too many businesses are sending too many emails to too many contacts who just aren’t opening them. You want to know who is engaged, and who isn’t. You want to know how their interest and engagement changes over time. Contacts who just signed up are highly engaged, but where are they in a month? In a year?

You want to know who’s excited to hear from you, who’s hit or miss, and who hasn’t opened an email lately. You want to know the last time a particular contact engaged with your content.

And with this free ActiveCampaign automation recipe, you can.

Featured Automation recipe:
https://www.activecampaign.com/marketplace/recipe/last-engaged-date

Related Automation Recipes:

Last engaged date – Re-engagement automation:
https://www.activecampaign.com/marketplace/recipe/last-engaged-date-re-engagement

Last chance re-engagement automation:
https://www.activecampaign.com/marketplace/recipe/last-engaged-date-last-chance

Engagement survey when a contact becomes inactive:
https://www.activecampaign.com/marketplace/recipe/engagement-survey-when-contact-becomes-inactive

Automate That! is a segment from the ActiveCampaign live show, “Growth Decoded” — where we demystify the customer experience to grow your company — one topic at a time! Each episode of Automate That! highlights a single automation recipe from the ActiveCampaign Marketplace that you can import into your account for free, in just a few clicks.

Visit the ActiveCampaign Marketplace: https://www.activecampaign.com/marketplace/

To sign up for updates on future episodes and get exclusive content, visit:
https://www.activecampaign.com/events/growth-decoded

Connect with ActiveCampaign on social!

LinkedIn: https://www.linkedin.com/company/activecampaign-inc-
Instagram: https://www.instagram.com/activecampaign
Facebook: https://www.facebook.com/activecampaign/
Twitter: https://twitter.com/ActiveCampaign

0:00 – Intro
0:52 – At the end of this episode you’ll be able to…
2:13 – What’s the issue?
5:02 – Automation recipe of the week
8:11 – What does this recipe let you do?
10:46 – Automation recipe ingredients & mise en place
14:16 – The journey of the automation recipe
16:34 – Related automation recipes
19:05 – New email templates!
20:00 – Q&A

#EmailAutomation #EmailDeliverability #EmailEngagement

Watch/Read More
Categories
Entrepreneurship

Flutterwave Launches Virtual Workshop to Bolster Tech Skills Among African Youth [Video]

Flutterwave, a prominent African fintech firm, has introduced a two-day virtual training program aimed at equipping young Africans with practical expertise for careers in technology. The Accelerate Workshop, scheduled for April 26 and May 3, 2025, targets university students, recent graduates, and early-career professionals across the continent, offering sessions in

Categories
Entrepreneurship

618 Washington Street, Miles City, MT (MLS #401014) [Video]

618 Washington Street, Miles City, MT Other, High-visibility. Multiple income streams. Unlimited potential. This Main Street property includes a 2 bed / 1 bath home with basement and a large shop with space for 3+ vehicles. Perfect for an investor or business owner looking for strong exposure and solid returns.Use the shop for your businessauto, retail, storage, tradesor rent it out. The house can bring rental income or can be used for staff or office space.Prime Main Street frontage unbeatable exposure Detached shop with garage door, 3+ vehicle capacity Residential home ready to repurpose and rent. Great for live/work setups, business use, or pure rental income Flexible GC zoningWhether you're starting a business, expanding your portfolio, or just need storage with upsidethis property delivers. Bring your ideas, energy and this will be a dream come true.Call nowopportunities like this move fast.(MLS #401014)