In this episode of Automate That! Cody and Ernie explore abandoned cart automation and how to send a more personalized, and segmented email to your potential customers who abandon a cart in your ecommerce storefront.
While setting up the abandoned cart automation is important for your ecommerce business, you can take it a step further to incorporate segmentation and send a more targeted abandoned cart email.
This automation recipe uses the information you know about your contacts to send variations of an email that might be more relevant to them.
For example, emails to a contact within your area may have different return policies, shipping costs, or delivery expectations. Using their address will allow you to send a segmented email with information specific to them.
Featured Recipe:
Segmented Abandoned Cart Email Automation Recipe
https://www.activecampaign.com/marketplace/recipe/abandoned-cart-domesticinternational
General Abandoned Cart Reminder:
https://www.activecampaign.com/marketplace/recipe/abandoned-cart-reminder
Related Recipes:
First Time Abandoned Cart Hook:
https://www.activecampaign.com/marketplace/recipe/first-time-abandon-cart-hook
Frequently Abandoned Cart Notification:
https://www.activecampaign.com/marketplace/recipe/frequently-abandoned-cart-notification
Black Friday: Abandoned Cart Email Series:
https://www.activecampaign.com/marketplace/recipe/black-friday-abandoned-cart
Automate That! is a segment from the ActiveCampaign live show, “Growth Decoded” — where we demystify the customer experience to grow your company — one topic at a time! Each episode of Automate That! highlights a single automation recipe from the ActiveCampaign Marketplace that you can import into your account for free, in just a few clicks.
Visit the ActiveCampaign Marketplace: https://www.activecampaign.com/marketplace/
To sign up for updates on future episodes and get exclusive content, visit:
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#AbandonedCart #EmailAutomation #Ecommerce