In this video we look at creating your business Avatar. The Focus! of your business should be on serving your ideal customer. The people that will get the most value exchange from your solution. Serve and you will receive success. This concept is fundamental in a customer driven business model. If you wish to be successful in business for the long run, making positive social change you need to focus on what your ideal client desires! Three Major Desires that motivate actions 1. Wealth2. Health3. Relationships Each can be broken down into pain or gain.Focus on one at a time in your sales copy. Want our best Marketing Tools and Tips email directly to you? Sign up to our newsletter and let’s join forces in being Ethical Change Marketers together!https://go.practicallymarketing.com/newsletterAnother Tip…I would highly recommend having automation and assistance tools to support your Ethical Business to scale and help even more people. You have a valuable product or service that will change the lives of many so do not get bogged down in the idea and practice of hard work, work smarter! and help more, change more, do more of what actually makes a difference. As a freelancer, soloprenuer, entrepreneur, small business operator you need to maximize your ability to offer high value to your clients otherwise you will not be competitive against the larger players in your industry. Digital marketing is the future and I do not just mean digital promotions, I mean using digital assets like Social Champ to increase your ability to preform. Social Champ is a social media scheduler and task management asset that will make is easier for you to connect with your Avatar, using social media platforms. Check it out… https://links.practicallymarketing.com/socialchamp Business automation helps us work smarter, get your free tool today at https://go.practicallymarketing.com/integratelyTools that help you ask the right questions…1. Funnelscripts – apart of the well-known Clickfunnels brand (They have a One Funnel Away Challenge, if you are digitalizing your business you might want to check out…https://go.practicallymarketing.com/onefunnelaway)2. Automatic Scripts https://go.practicallymarketing.com/automaticscripts3. CrawlQ.ai – This has a current lifetime deal on the Appsumo Store… https://go.practicallymarketing.com/appsumoIn this video we quickly looked at sites you can use to research your ideal customer and find out what makes them tick. The more you know, the more detailed you are, the BETTER!What tools do you use to assist you in customer research? Do you have an ideal client or business avatar? If not, why?Some tools and services we use are… We use Namecheap for our domain name register https://go.practicallymarketing.com/namecheaphttps://lynxshort.com/​ which has an amazing deal on at the moment on the appsumo store, listed as ‘Branded Link Shortener’ https://go.practicallymarketing.com/appsumoAs well as we use… *Laptop – Lenovo ThinkPad Laptop T470 Intel i5-6200U 2.4GHz, 500GB HDD,20GB RAM Win10 Pro (Webcam for recording)https://go.practicallymarketing.com/LenovoThinkpadE14BusinessLaptop*Microphone – PoP Voice Professional Lavalier Lapel Microphone Omnidirectional Condense https://go.practicallymarketing.com/microphone*Lights – house lights plus a flexible desk lamp https://go.practicallymarketing.com/flexibledesklampIf you purchase anything through our links you are not charged anything extra. The price is the same, the only difference is that we get rewards and bonuses if you happen to make a purchase on some of the links provided. So it is like a win-win 🙂 we like win-wins! Hope you enjoyed the video, like us know what you think in the comments or visit our site at practicallymarketing.com for more information and links so you can join our marketing community where we can all share and learn together. We want to help show you effective tools and processes, reviews and recommendations that support you in your marketing efforts (marketing in the broad sense of the word, involving all your business activities and processes) so you can grow your small business as a solopreneur or otherwise (any business really). What should our next video be about? PS if you sign up for a Groovefunnels Platinum (all in one digital marketing solutions platform eg websites, sales funnels, e-commerce stores, email marketing, blogs, memberships etc) account through this link https://go.practicallymarketing.com/groove link we would like to give you a free Lynxshort account (an unlimited custom url re-director) just let us know once you have made your Groovefunnels purchase in our fb (facebook) community at https://go.practicallymarketing.com/fbcommunitygroupand we will give you a url shorten, re-director account for free as a thank you! pss this offer is limited we only have a certain number of accounts to give away in Lynxshort. Thanks you for your time, happy growing!