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NOT Every Keyword is Worth Pursuing in SEO (Here’s Why) [Video]

NOT Every Keyword is Worth Pursuing in SEO (Here’s Why)

Just because a keyword gets a lot of traffic, it doesn’t mean it’s worth going after. Today I’m going to break down, how not every keyword is worth pursuing an SEO and why.

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
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Going after keywords that are too competitive is a waste of time, specially if you have a low domain authority. Look, if you’re going after keywords like credit cards and your brand new site, your chance of ranking are slim to none, you’re going to spend all this time and effort and money to try to get there, and you’re not going to get the results anytime soon.

You’re better off going after keywords that can provide quicker results, and then once you’re getting some rankings, you’re generating some traffic, some revenue, then in the long run, you can invest after those harder terms that take longer to rank for.

Before I dive in with the tactics, I’ve got a quick stop for you. I get over 9 million visitors a month, but less than .1%, not 1%, I’m saying .1% of those visitors, ever become a customer. High volume keywords don’t mean much to go after if they don’t have the correct intent.

So how do you find out the right keywords to go after? Well, step one, go to Uber suggests. Step two, type in the keyword related to your industry. Step three, you’ll see a report that loads on Ubersuggest that just has overview on the traffic and some stars of the keyword. In the left hand navigation I want you to click on the keyword Ideas report. And when you click on the Keyword Ideas report, you’ll see a button on the very right called Keywords I Can Rank For.

If you don’t see it, that means you need a log in. It’s free to log in. And once you log in, you can put in your domain name. And when you put it in your domain name, Ubersuggest will analyze your site and show you that an appropriate list of keywords that you can target, that you actually have a shot of ranking for and the shorter timeframe versus waiting years to get rankings for.

Now filter the base on the intent of what is relevant to your proctor services that you’re selling. And what you’ll find is Ubersuggest will break down if a keyword is easy to rank for or hard to rank for. Ideally target the ones that are the easiest to rank for, because it’ll show as your difficulty score.

Even though you have a list of all the keywords that you can rank for, pick the ones that are not just the most relevant to your business, but pick the ones that have the lowest SEO difficulty score. That means you’ll be able to get the results faster. That’s what I want you to start doing.

Now the next thing I want you to do is that you go to the Site Audit Report within Ubersuggest. If you’re starting off with SEO, it’s not all about traffic, it’s all about ranking for the right keywords that drive a results in the short run so that you will have more money to invest in more long-term marketing approaches.

With the Site Audit report, put in your URL, it’ll break down all the Errors, what you need to fix, what’s the most crucial, what is more suggested and isn’t as crucial, how fast your website’s loading, load speeds are really important factor because more people are browsing your website or pretty much the internet these days off of mobile devices than they are on desktop devices.

And what’s cool with the Ubersuggest audit report is, it breaks out each and every single error in priority. What I mean by that is the ones listed at the top show you “hey, you need to fix these errors first because they’ll have the biggest impact on your rankings and track.” And then you second, third, fourth. So just knock them all down in order.

The last thing I want you to do is go create a project within Ubersuggest. So go to your dashboard, add a project, put in your URL, and put in the keywords that you want to rank for, and that you’re targeting.

You know, at the beginning, maybe not week over week or day over day, but in the long run, quarter over quarter, you’ll definitely see your rankings go up and if you fast forward a little bit, you’ll start seeing your rankings go up to page one and page two.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

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https://youtu.be/oWtCsU3tb24

#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

How to Connect Google Analytics & Google Search Console with Shopify (2024) [Video]

In this Shopify tutorial, I share how to connect Google Analytics 4 and the Google Search Console with Shopify.The new way to set up Google Analytics 4 with Shopify is by using an app. Two years ago you had to embed the GA4 code into the liquid theme on your website (a little complicated).✅ Get started with Google Analytics here:https://analytics.google.com/✅ Get started with Google Search Console here:https://search.google.com/search-console✅ I created a functional CRM and business toolkit with Google Sheets called Sheetify CRM that connects to Google Workspace and allows you to send bulk 'personalized' emails in just a few clicks, and manage clients, sales, tasks, and more! 👉 Learn more about my Google Workspace CRM here ➜https://www.sheetifycrm.com/products/sheetify-google-sheets-crm-template (Discount code SHEETIFY10OFF for 10% off!)However, you still need to do this when connecting the Google Search Console.Google Search Console allows you to understand how your website us performing on Google Seach. On the other hand, Google Analytics helps you understand and measure your website performance, traffic, events and more across all your different traffic sources. Looking for a simple, understandable and actionable road map for setting up your small business online? Start here and get our all-in-one small business playbook 📚: 👉 https://godigitalnow.store/products/go-digital-now-the-ultimate-small-business-playbook-ebook Here are some relevant resources from this Google Analytics and Google Search Console tutorial for Shopify:Learn how to create a Shopify store:https://youtu.be/sIAZgz4VbvELearn how to list and sell digital products on Shopify:https://youtu.be/qgVboJ1hI7QLearn how to use Shopify email:https://youtu.be/L7Kn2NO4-NcShopify and print on demand:https://youtu.be/N3iz8N2r6OALearn how to engage in email marketing (Klaviyo & Omnisend):https://youtu.be/X50zlaqF6k0 Today we navigate through the below chapters for this Shopify tutorial:0:00 Intro00:48 Getting started - Shopify store00:58 How to Connect Google Analytics with Shopify06:07 How to Connect Google Search Console with Shopify08:24 Outro Are you interested in joining our small business community?Join us to receive actionable tips, tutorials and tools to grow your small business online (Subscribe to our email list) or join our exclusive community here: https://mailchi.mp/71ac3fcdbfdf/stewart-gauldLet me know if you found this Shopify tutorial helpful. Also, if you require any help or support, make sure to get in touch with us today.Thanks for watching and enjoy!#shopify #googleanalytics

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Entrepreneurship

How To Set Up a TikTok Shop For Your Business (Free Guide) [Video]

Download HubSpot's Official Marketer's Guide to TikTok for Business [FREE RESOURCE]: https://clickhubspot.com/recTikTok has finally introduced TikTok Shop, an integrated e-commerce experience so users can make purchases without ever leaving the app experience. This step-by-step guide will walk you through everything you need to know about setting up your TikTok shop to sell your products to your TikTok followers. This ultimate tutorial guide includes TikTok Shop best practices, common mistakes to avoid, the four different ways users can use the TikTok Shop, and how to optimize your product catalog to appeal to TikTok Shop customers. Don't miss out on this efficient new revenue stream for your business, learn all the ins and outs of TikTok Shop in one easy to follow video. 🛠 Resources:• How to Use TikTok: A Step-by-Step Guide: https://clickhubspot.com/v5d📔 Grow Your Career and Business with HubSpot Academy: https://link.gallery/hubspot.Hundreds of FREE Marketing Tools at your fingertips. Subscribe to take your business to the next level! Welcome to the official HubSpot Marketing YouTube channel. Your new home for expert marketing tips and templates to upgrade your digital marketing strategy and grow your business! HubSpot is a leading growth marketing platform that empowers thousands of companies with the tools they need to grow better. Here you’ll find fresh content on social media marketing (TikTok, Facebook, Instagram, YouTube, + LinkedIn), email marketing, SEO solutions, paid ads, business trends, and much more. All done in our one-of-a-kind HubSpot style. Be sure to check out our weekly content to start learning for FREE now!⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

Your Business Vision To Getting Traction [Video]

Business plan? Pah, don't need that, all you need is a business vision, an idea how to get traction and Gino Wickman's 'Vision Traction Organizer'. After 25+ years experience of writing business plans, that all I need anyway. In this short video I walk you through how I use it to pull together a better business plan for a meeting next week.#bestbusinessplan #betterbusinessplan #businessvision SCHEDULE A VIDEO CONSULT WITH MEhttps://clicksandleads.com/diary/Not ready? Here Are 3 Other Ways I Can Helphttps://clicksandleads.com/links/A BIT OF BACKGROUNDHi, I'm Nicola Cairncross and I've been a self-employed freelancer & business founder for over 25+ years now. Whether you are a seasoned business owner or you are new to the world of entrepreneurship, I know I can help you - because I've been there. Every business I've started, I've marketed online, from scratch, with barely any budget.Watch Nicola In Action Live Here https://youtu.be/SZlkhjEKzoQEquipment I Use Myself & Recommend:* Ring Light - https://amzn.to/3i6Ic85* Blue Yeti Microphone - https://amzn.to/3VKZ6rp* Thrive Architect (Web Design & Leads Capture) - https://ClicksAndLeads.com/thrive* Thrive Cart (Secure Payment Gateway) - https://ClicksAndLeads.com/thrivecart* Active Campaign (Marketing Automation) - https://ClicksAndLeads.com/activecampaign(All links above are affiliate links, you don't pay any more, I get an extra coffee!)Subscribe To This Channel Herehttps://www.youtube.com/@NicolaCairncrossYOU MIGHT ALSO ENJOY"Unboxing: Steven Bartlett's 'The Diary' https://youtu.be/kJXwdqit0hEHow To Have Your Best Year Yet In 2023https://youtu.be/0HRab3HvshQ25 Entrepreneurs' Secrets From 25 Years Experience(In Under 25 Minutes)https://youtu.be/ufNYAFDV8xIHow Do I Manage My Money? Part 1https://youtu.be/Po1JAmw_Hh8Start An Online Business In 2023https://youtu.be/aFjuWSE7EiQ3 Best Practices For Making Good Decisionshttps://youtu.be/OUgyVOImIwEMoney Gym Book Audio - Introductionhttps://youtu.be/DhSo2I2FK4sCopyright @NicolaCairncross 2023