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Entrepreneurship

AUCB students to present exceptional branding qualities on April 26 [Video]

Level 300 communication students from the African University College of Communications and Business (AUCB) are set to take center stage on Saturday, April 26, with a dynamic presentation centered around branding excellence.

This event highlights the institution’s growing focus on creative and entrepreneurial education.

The event, which will take place at the university’s forecourt in Adabraka, promises to be more than just a typical academic display.

It is a curated experience, driven entirely by students, and aims to showcase the principles of effective branding along with the practical, real-world applications of their studies in marketing, communication, and business strategy.

Part of the “Branding and Brand Management” course for Level 300 communication students from the Strategic Communication department, the event provides an opportunity for students to apply their branding knowledge in a practical way.

They will create and present their own brand identities, showcasing creativity, originality, and clear communication of brand …

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Entrepreneurship

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac