ARISTID DEPLOYS ITS MARKETING AUTOMATION TOOLS AT RONA, PUTTING IN PLACE A STATE-OF-THE-ART PROMOTIONAL PRODUCTION PLATFORM [Video]

ARISTID further strengthens its presence in North America working with major retailer on innovative shopper marketing automation

MONTREAL, March 24, 2025 /PRNewswire/ – ARISTID Retail Technology announced today a project to modernize the promotional production and communications systems at RONA, a leader in the retail of construction and home improvement products in Canada.

RONA is revolutionizing the status quo with new tools for production automation, seamless team collaboration, workflow management, proofing and distribution of promotional content for shopper marketing offers.

“ARISTID warmly welcomes this new partner on the North American continent. The RONA teams have impressed us with their ambition to offer their customers the best possible customer experience when it comes to promotional communications,” declared Rodolphe Bonnasse, CEO of ARISTID Retail Technology. 

By replacing legacy systems originally designed for the paper flyer and in-store display channels, RONA is acquiring a new digital agility for promotional production, erasing the technical challenges typically associated with adapting established processes for a new digital and multi-channel world.

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