Archwest Appoints Former CoreVest Executive Tuan Pham as Chief Marketing Officer to Expand its Platform and Enhance Client Experience [Video]

IRVINE, Calif., Dec. 18, 2024 /PRNewswire/ — Archwest Capital (“Archwest”), a premier direct lender specializing in business-purpose financing for residential real estate investors, today announced the appointment of Tuan Pham as Chief Marketing Officer. Pham, a seasoned leader in the business-purpose lending (BPL) sector, brings over 23 years of experience in marketing, branding, and client engagement, most recently serving as the Chief Marketing Officer of Dunmor.

Previously, Pham led as Chief Marketing Officer of CoreVest, where he played a crucial role in helping the company exceed $20 billion in loans by applying a diverse range of marketing, communications, and business development strategies to connect with clients and prospects. He was also instrumental in developing the company’s customer experience portal and leading marketing technology innovations. His strategic approach to client acquisition and retention, paired with his leadership in tech-driven solutions, makes him a key addition to Archwest as the company enters its next phase of growth.

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