App Install Campaigns: Google Advertising For Business Apps [Video]

Promoting your app shouldn’t have to be a struggle. That’s why in this video, we’re telling you all about app install campaigns in Google. Watch now to learn what are app install campaigns, how to promote your business app, & how to get more app store downloads!

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There are over 3.5 million apps available to download in the Google Play Store and 2.2 million apps in the Apple Store.

With all of that competition, it can be tough to differentiate your app from the dozens like it.

Now, we know you’ve done a lot of work to make sure that your app is really cool and perfectly targeted to your audience.

That will go a long way in helping your app stand out. But you can’t just rely on launching it to the store, and hoping for tons and tons of downloads.

You’ll need to run ads to promote your app. But what kind of campaign should you run, and where should you advertise?

If you want to learn how you can use App Install campaigns in Google to get results, keep watching.

Video Outline
Intro (0:00)
What Are App Install Campaigns? (0:59)
Where Are These Ads Displayed? (2:14)
Types Of App Install Campaigns (3:37)
Why Are They Useful For Small Businesses? (3:59)
How To Set Up Each Campaign Subtype (4:48)
App Pre-Registration Campaigns (6:06)
How To Prepare For App Pre-Registration Campaigns (6:38)
How To Set Up App Pre-Registration Campaigns (9:30)
App Install And App Engagement Campaigns (11:03)
How To Set Up Conversion Tracking (12:54)

// LYFE Marketing

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