An Post Delivers New Campaign as Part of Brand Reset [Video]

The campaign is part of a wider branding reset by the company called “Making Better Happen” and represents a €3m investment by the company.

A key part of the rebrand is a new hero campaign called “A Nation Delivers”. Created by Boys+Girls, it shows how the company’s nationwide network can “connect a community of caring strangers to help one small boy find his way back to comfort.”

Based on a true story, the commercial follows a mother’s viral TikTok plea to find a discontinued comfort toy for her autistic son. “As people across Ireland respond by sending possible replacements through An Post’s services, we witness how the company’s modern capabilities – tracking, electric fleet, and prepaid packaging – facilitate acts of kindness.”

Separate TV ads commercials for An Post Money and An Post Commerce feature interconnected characters and items that demonstrate the breadth of An Post’s letter, ecommerce and financial …